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Advancement of automation and new professional demands reveal a scenario of accelerated transformation, where adaptation, continuous learning, and technological mastery become decisive factors for those who wish to grow in the market
The transformation of the job market driven by artificial intelligence is no longer a distant prediction and has become a concrete reality. The information was released by “R7.com”, based on a study by the World Economic Forum, which analyzes the future of professions on a global scale and points to profound changes until 2030.
According to the survey, AI is expected to directly impact about 22% of jobs worldwide by the end of the decade. At the same time, the scenario reveals an important duality: while 92 million traditional roles tend to disappear, about 170 million new jobs will be created globally. In other words, the balance will be positive, but will require rapid adaptation.
Furthermore, the impact is not limited to developed countries. In Brazil, for example, the advancement is already evident. A PwC study showed that the number of job openings requiring artificial intelligence knowledge quadrupled between 2021 and 2024, jumping from 19,000 to 73,000 opportunities. As a result, areas such as technology, data analysis, cybersecurity, and sustainability are gaining increasing prominence.
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Professional of the future: adaptation and mastery of AI will be decisive
Given this scenario, experts emphasize that the greatest current risk is not being directly replaced by machines. In fact, the real problem lies in being surpassed by professionals who know how to use artificial intelligence strategically.
In this sense, the concept of an “augmented professional” gains strength. According to Dhiego Soares, spokesperson for Global Tech, companies are no longer seeing AI merely as an operational tool and are starting to use it as an ally in decision-making.
“The market already demands a more analytical, digital, and adaptable professional. The concept of the ‘augmented professional’ emerges, who uses technology to enhance results, rather than to be replaced by it,” he states.
Therefore, the change is not only in the job openings but also in the required profile. In addition to technical knowledge, skills such as critical thinking, problem-solving, and adaptability become fundamental.
On the other hand, those who ignore this transformation may face difficulties. “Those who don’t update run the risk of being left behind. AI doesn’t replace people, but it replaces those who don’t know how to use it,” warns the expert.
Threatened professions and the direct impact of automation
With the advancement of automation and artificial intelligence, some roles already appear more vulnerable. According to the study by the World Economic Forum, several positions are expected to undergo significant reduction by 2030.
Among the main threatened jobs are:
- Cashiers and ticket clerks
- Material recording and stock control assistants
- Printing workers and related trades
- Accounting, bookkeeping, and payroll clerks
- Transport attendants and fare collectors
- Bank tellers and similar roles
- Data entry clerks
- Graphic designers
While this may seem concerning, the movement also opens space for new, more strategic and creative roles. Thus, the challenge is not just to avoid replacement, but to migrate to areas with higher added value.
Education needs to evolve to keep up with the new market
Given so many changes, the educational system also needs to reinvent itself. For specialists, it’s not enough to just teach technology. It is necessary to prepare professionals capable of using AI in a practical and strategic way.
According to Gustavo Castro, vice-rector of Faculdade UniProcessus, education needs to go beyond theory.
“It’s not enough to teach technology. It’s necessary to train professionals capable of critical thinking and solving complex problems with the support of artificial intelligence,” he emphasizes.
Furthermore, he reinforces the importance of practical experience. “The future of work demands continuous learning. Students need to leave college with mastery of AI tools, data analysis, and agile methodologies,” he adds.
Thus, education takes on a central role in preparing for the new professional landscape. Theory remains important, but it is in practice that the most valued skills in the market are developed.
Are you already preparing for this new market dominated by artificial intelligence, or are you still postponing this adaptation?
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