CEOs of giants like Amazon, Microsoft, and Petrobras gather at the São Paulo Innovation Week to reveal trends that could redefine the future of business and innovation in Brazil.

Written by Jefferson Augusto

Published on 03/05/2026 at 11:13

Updated on 03/05/2026 at 11:14

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Event gathers hundreds of business leaders between May 13 and 15 to discuss technology, labor, energy, entrepreneurship, and strategies shaping national economic development

The São Paulo Innovation Week (SPIW) emerges as one of Brazil’s most relevant events when it comes to innovation, technology, and business leadership. This information was disclosed by “Estadão,” which highlights the festival’s grandeur and the caliber of confirmed names. Thus, the gathering promises to bring together hundreds of CEOs, executives, and specialists to discuss trends that directly impact the future of business.

Between May 13 and 15, the capital of São Paulo will host a true immersion in strategic themes. Furthermore, the event positions itself as a unique opportunity for leaders to exchange experiences from different sectors. In this regard, areas such as artificial intelligence, the future of work, entrepreneurship, and leadership will be at the center of discussions.

Global leaders share experiences and strategic visions

SPIW will feature executives from major companies, reinforcing the event’s relevance on both national and international stages. Confirmed names include Juliana Sztrajtman, country manager of Amazon Brazil, Priscyla Laham, president of Microsoft in Brazil, and Ricardo Mucci, president of Cisco Brazil.

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Over 2,000 lectures and strong presence of strategic sectors

The festival will feature over 2,000 lectures distributed between Pacaembu and Faap. Additionally, it already boasts over 500 confirmed C-Levels, advisors, and founders, which reinforces the event’s scale.

According to Erick Bretas, CEO of Estadão, this number is significant, especially considering it’s the first edition of SPIW. Therefore, the event is already established as one of the main meeting points for decision-makers in Brazil.

Another important highlight is the presence of strategic sectors, such as energy and industry. Names like Wilson Ferreira Jr., from Matrix Energia, and António Coutinho, from EDP Innovation, lead debates on energy transition. Thus, the event directly connects with global challenges and opportunities for sustainable growth.

Furthermore, the industry will also have strong representation. Executives such as Paulo Alvarenga, from Thyssenkrupp, Gaston Diaz Perez, from Bosch, and Gisele Tonello, from Stellantis, will participate in the discussions. Consequently, SPIW becomes a comprehensive environment for knowledge exchange among different segments.

Innovation connects technology, sports, education, and entertainment

The event also expands its reach by including sectors such as sports, entertainment, and education. In sports, names like Luiz Eduardo Baptista, president of Flamengo, and Carlos Amodeo, CEO of Vasco da Gama, will be present. Additionally, André Barros, from NSports, will also participate in the debates.

In entertainment, Konrad Dantas, founder of KondZilla, and Marcelo Frazão, from WTorre Entretenimento, will share their experiences. Thus, SPIW reinforces the importance of innovation in creative and cultural areas.

In the field of education and entrepreneurship, names like Priscila Cruz, from Todos Pela Educação, Edu Lyra, from Gerando Falcões, and Simone Murata, from Todas Group, enrich the debate. Additionally, Marina Cançado, from Converge Capital, contributes with perspectives on investments and leadership.

Therefore, SPIW is not limited to a single sector. On the contrary, it connects different areas and creates an environment conducive to building innovative solutions. Thus, the event positions itself as an essential space for those who wish to understand the future of business and innovation in Brazil.

If you could participate in a conversation with these CEOs, what topic about the future would you like to discuss?

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CEOs of giants like Amazon, Microsoft, and Petrobras gather at the São Paulo Innovation Week to reveal trends that could redefine the future of business and innovation in Brazil.

Event gathers hundreds of business leaders between May 13 and 15 to discuss technology, labor, energy, entrepreneurship, and strategies shaping national economic development

Global leaders share experiences and strategic visions

Over 2,000 lectures and strong presence of strategic sectors

Innovation connects technology, sports, education, and entertainment

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Event gathers hundreds of business leaders between May 13 and 15 to discuss technology, labor, energy, entrepreneurship, and strategies shaping national economic development

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Over 2,000 lectures and strong presence of strategic sectors

Innovation connects technology, sports, education, and entertainment

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