Major Tech Companies Return to Advertising on Twitter, Including Giant Apple, According to Elon Musk

After a Misunderstanding Between the New Owner of Twitter and Tim Cook, the Current CEO of Apple, the Company Resumes Its Advertising on the Social Network. The Reason for the Supposed Distance Was Reported by the New York Times, They Published That Due to the Attack that Occurred in Colorado, USA, on November 19. The Technology Company Informed That It Did Not Want the Name of Apple Linked to Disasters. Let Alone Next to Tweets Involving Human Tragedies. This Could Make Its Customers Link the Brand to Tragedies and Bad Things, Leading to Reduced Sales of Its Products.

The Comment About Apple’s Withdrawal From Twitter Was Made by Elon Musk Himself During a Conversation on Twitter Space, in His Private Plane. The Statement About Apple’s Withdrawal Was Made by the Billionaire on November 28, Including Musk Stated That Apple Had Threatened to Remove the App From the App Store.

Elon Musk Questions Apple About Ads on Twitter | CNN 360°

Two Days After Criticizing the Tech Giant and Mobile Phone Company, Elon Informed That Apple Resumed Its Ads and According to Tim, They Never Considered the Idea of Removing Twitter From Their App Store. It Was All Just a Misunderstanding. Elon Musk Took the Opportunity to Add That Apple Is Its Largest Advertiser and That He Is Grateful for the Return of Brands That Advertise on His Recently Acquired Social Network.

Even Amid the Turmoil That Twitter Faces,  Zoë Schiffer, from Platformer, Reported That Amazon Will Inject Up to US $100 Million Per Year in Ads. The Retail Company Had Also Reduced Its Number of Ads.  These Returns, Even If Gradual, Will Be a Breath of Fresh Air for the Social Network. According to Elon Musk, the Company Could Declare Bankruptcy.

After the Purchase of the Social Network at the End of October by the Entrepreneur, Twitter Has Been Losing Followers, Even the Company’s Revenue Projections Dropped from $1.4 Billion to $1.1 Billion in the 4th Quarter of This Year. Not Even the World Cup in Qatar, One of the Events That Drive Social Networks the Most, Managed to Make the Company React, Since Its Revenue from Ads Was Around 20%, Much Lower Than Expected for the Period.

Amid These Ups and Downs with Its Main Advertising Investors, Twitter Is Trying to Win Back Other Companies That Also Disassociated Their Brands From the Social Network, and In the Meantime, It Struggles With an Expression Approach: Elon Musk’s General Amnesty to Users Who Do Not Break the Rules.

To Improve Its Image Among Big Players, Musk Restored Over 12,000 Accounts, Including One of the Largest Nazis in the United States, Andrew Anglin, Who Had a Spat with Rapper Ye, Who Was Once Known as Kanye West.                                              

It’s All About Good Advertising, No One, Not Even Those Companies That Do Not Need to Advertise So Much, Wants to See Their Brands Linked to Situations