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No more TV stuck on the wall: Samsung The Freestyle+, the new projector with over 400 lumens projects on walls, floors, and ceilings, bringing cinema to any corner of the house.

Author profile image Valdemar Medeiros
Written by Valdemar Medeiros Published on 09/07/2026 at 18:19
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  • Auto Keystone: ajusta automaticamente a distorção da imagem para que ela fique sempre retangular, mesmo quando projetada em ângulos.
  • Auto Focus: garante que a imagem esteja sempre nítida, independentemente da distância entre o projetor e a superfície de projeção.
  • Auto Leveling: corrige a inclinação da imagem, garantindo que ela fique sempre alinhada horizontalmente.
  • Com essas melhorias, o The Freestyle+ promete uma experiência de uso ainda mais prática e intuitiva, permitindo que o usuário aproveite o conteúdo sem preocupações técnicas.

  • 3D Auto Keystone, which automatically corrects distortions even when projecting on inclined surfaces, corners, or curtains;
  • Real-time Focus, which continuously adjusts the focus whenever the device is moved;
  • Screen Fit, which automatically adapts the image when used with compatible screens;
  • Wall Calibration, capable of analyzing the color and pattern of the surface to compensate for changes and improve color fidelity.
  • YouTube video

    According to Samsung, these technologies virtually eliminate all the manual setup usually required in conventional projectors.

    Brightness nearly doubles compared to the previous model

    Another significant advancement is in lighting. The Freestyle+ delivers 430 ISO lumens, almost double the brightness available in the previous generation, which had about 230 ISO lumens.

    In practice, this allows for more visible images in partially lit indoor environments, as well as improved contrast and color intensity in movie, sports, and gaming sessions.

    Samsung claims that this increase significantly enhances the flexibility of everyday use.

    Smart platform eliminates the need for external devices

    Like a Smart TV, the projector has its own operating system. The device offers integrated access to Samsung TV Plus, compatible streaming apps, and the Samsung Gaming Hub, allowing you to watch movies, series, and even play via streaming without connecting computers, consoles, or external devices compatible with these services.

    According to the manufacturer, the device also incorporates the Vision AI Companion, a platform that integrates Bixby with artificial intelligence services to offer more natural voice interactions and personalized content suggestions.

    360-degree speaker aims to replace external speakers

    In addition to the image, Samsung has also improved the audio. The Freestyle+ features a 360-degree integrated speaker, designed to distribute sound in all directions and fill the room even without additional speakers.

    Another new feature is the support for Q-Symphony, a technology that automatically synchronizes the projector’s audio with compatible Samsung soundbars, creating a broader sound experience without the need for complex configurations.

    Projector designed to accompany the user in any environment

    Samsung maintained the portable concept that made the line known. With a compact design and reduced weight, The Freestyle+ can be easily transported between different rooms in the house or taken on trips, family gatherings, and presentations.

    YouTube video

    According to the company, the product was developed precisely to offer an experience similar to that of a Smart TV, but without relying on a fixed installation or a specific wall for operation.

    Samsung bets on an alternative to traditional TVs

    Although it does not completely replace a television in all situations, The Freestyle+ represents an important shift in how home entertainment can be consumed.

    Instead of a fixed screen permanently installed on the wall, the projector allows for creating a large image in different environments of the house, automatically adapting focus, framing, and geometric correction through artificial intelligence.

    With greater brightness, new smart functions, and integration with the Samsung ecosystem, The Freestyle+ reinforces the company’s strategy to expand options for those seeking increasingly flexible and portable screens.

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    Valdemar Medeiros

    Graduated in Journalism and Marketing, he is the author of over 20,000 articles that have reached millions of readers in Brazil and abroad. He has written for brands and media outlets such as 99, Natura, O Boticário, CPG – Click Petróleo e Gás, Agência Raccon, among others. A specialist in the Automotive Industry, Technology, Careers (employability and courses), Economy, and other topics. For contact and editorial suggestions: valdemarmedeiros4@gmail.com. We do not accept resumes!

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