Fiat Shoots to the Top and BYD Surprises: The Car War in Brazil Has Begun

Written by Ana Alice

Published on 14/05/2025 at 17:42

Fiat lidera pelo 4º ano seguido e BYD surpreende com salto histórico; o mercado automotivo brasileiro passa por uma transformação marcante. (Imagem: Reprodução/Canva)

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The Brazilian Automotive Market Experienced Significant Changes in 2024, with the Leadership Reaffirmed by Fiat and the Surprising Advance of Chinese Brands, Indicating a New Competitive Scenario That Should Impact Sales in the Coming Years.

Fiat Maintains Absolute Leadership in the Brazilian Market

The Fiat Consolidated Its Leadership in the Brazilian Automotive Market in 2024, with 521,282 Vehicles Sold, Representing 20.9% Market Share.

This Performance Marked the Fourth Consecutive Year That the Italian Automaker Leads Sales in the Country, Surpassing the Second Place, Volkswagen, Which Registered 400,414 Units Sold (16.1% Share), and the Third, Chevrolet, with 314,956 Units (12.7%).

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Fiat’s Success Was Driven by Models Like the Strada Pickup, the Argo Hatch, and the Mobi Subcompact, Which Were Among the Best-Selling Vehicles of the Year.

BYD Enters the Top 10 and Leads Electric Vehicle Sales

The Chinese Automaker BYD Achieved a Significant Milestone in 2024, Entering the Top 10 of the Best-Selling Brands in Brazil for the First Time, with 76,811 Units Registered.

This Growth Represented an Increase of 328.2% Compared to the Previous Year, Establishing BYD as a Leader in the Electric Vehicle Segment, with 71.2% Market Share and 43,726 Units Sold.

Models Like the Dolphin Mini and the Song Plus Were the Main Contributors to This Performance, Offering Affordable and Efficient Options for Brazilian Consumers.

Honda Surpasses Nissan; CAOA Chery and GWM Also Stand Out

The Honda Recorded Growth in Sales in 2024, with 91,450 Units Sold, Surpassing Nissan, Which Had 87,434 Units Registered.

CAOA Chery Also Showed Notable Performance, Selling 60,929 Vehicles, an Increase of Almost 94% Compared to 2023.

GWM, Another Chinese Automaker, Sold 29,219 Units, Standing Out in the Hybrid and Electric Vehicle Segment.

The Brazilian Automotive Market Grows 14% in 2024

The Brazilian Automotive Market Registered a Growth of 14% in 2024, with 2,484,740 Vehicles Sold, Exceeding the 2,179,292 Units Sold in 2023.

This Increase Reflects the Recovery of Consumer Confidence and the Adaptation of Automakers to New Market Demands, Including the Offering of More Sustainable and Technologically Advanced Vehicles.

Ranking of the 10 Best-Selling Brands in 2024

Fiat – 521,282 Units
Volkswagen – 400,414 Units
Chevrolet – 314,956 Units
Hyundai – 206,029 Units
Toyota – 203,793 Units
Renault – 139,288 Units
Jeep – 121,287 Units
Honda – 91,450 Units
Nissan – 87,434 Units
BYD – 76,811 Units

The Year 2024 Was Marked by Fiat’s Consolidation as Market Leader and the Rise of New Brands, Like BYD, Which Brought Innovation and Sustainability to the Brazilian Automotive Sector.

With the Growth of Electric and Hybrid Vehicle Sales, the Market Demonstrates a Clear Trend of Transformation, Driven by Consumer Demand for More Eco-Friendly and Efficient Options.

Automakers That Adapt to These Changes Will Have Greater Chances of Success in the Coming Years.

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Fiat Shoots to the Top and BYD Surprises: The Car War in Brazil Has Begun

The Brazilian Automotive Market Experienced Significant Changes in 2024, with the Leadership Reaffirmed by Fiat and the Surprising Advance of Chinese Brands, Indicating a New Competitive Scenario That Should Impact Sales in the Coming Years.

Mother and daughter build a 70 m² house with more than 8,000 discarded glass bottles and impress with their creativity; known as the Casa de Sal, the property is located on Itamaracá Island, in Pernambuco.

The river that “dies” in the desert never reaches the sea and yet gives life to one of Africa’s largest natural refuges in a truly impressive way.

He transformed an abandoned plastic water tank into an underground house in the “hobbit hole” style, using only repurposed pallet wood, without heavy machinery or expensive labor.

Libya built over 4,000 kilometers of underground pipelines to bring water from the Sahara to coastal cities in a project that the government itself called the Eighth Wonder of the World.

China transforms desert-devastated area into the world’s largest artificial forest, planting trees for 60 years, blocking sand that reached Beijing, and creating a “green lung” of 92,000 hectares in a region once considered lost.

Desert sand, previously discarded for being too smooth for concrete, becomes an ecological brick in the United Arab Emirates, dispensing with Portland cement, curing at room temperature, and attempting to transform dunes useless for construction into raw material for a new arid engineering.

Toyota launches “family hybrid van” with 7 or 8 seats, 1.8 hybrid engine, fuel consumption of up to 23.8 km/l, and a price equivalent to about R$ 104,000 without taxes, below the Tiggo 8 Pro Plug-in Hybrid sold in Brazil: meet the Noah Hybrid 2026 in Japan.

Giant project connecting Salvador to Ilha de Itaparica advances in Bahia with authorization for the land phase, linear support platform in Vera Cruz, investment over R$ 10 billion, 12.4 km of extension over the sea, and a structure ten times larger than the Ponte de Guaratuba.

From newspaper delivery boy at age 12 to owner of an industry with 215 people, Silmo de Ávila left the countryside, taught himself metallurgy, went bankrupt in 2019, and reemerged by selling kits online until he created machines for livestock in Brazilian agribusiness.

Google employee lived in a 12 m² truck in the company parking lot, used the campus facilities, and exposed the burden of rent in Silicon Valley.

To escape one of the most dangerous seas in Europe, Norway is advancing with a giant tunnel that will allow ships to pass through a mountain, avoiding storms, unpredictable waves, and a route that has frightened sailors for generations.

INSS issues alert to retirees: decisive deadline ends this week and millions of beneficiaries may lose access to amounts that already total R$ 3.2 billion; measure involves deductions made between 2020 and 2025

Fiat Shoots to the Top and BYD Surprises: The Car War in Brazil Has Begun

The Brazilian Automotive Market Experienced Significant Changes in 2024, with the Leadership Reaffirmed by Fiat and the Surprising Advance of Chinese Brands, Indicating a New Competitive Scenario That Should Impact Sales in the Coming Years.

Mother and daughter build a 70 m² house with more than 8,000 discarded glass bottles and impress with their creativity; known as the Casa de Sal, the property is located on Itamaracá Island, in Pernambuco.

The river that “dies” in the desert never reaches the sea and yet gives life to one of Africa’s largest natural refuges in a truly impressive way.

He transformed an abandoned plastic water tank into an underground house in the “hobbit hole” style, using only repurposed pallet wood, without heavy machinery or expensive labor.

Libya built over 4,000 kilometers of underground pipelines to bring water from the Sahara to coastal cities in a project that the government itself called the Eighth Wonder of the World.

China transforms desert-devastated area into the world’s largest artificial forest, planting trees for 60 years, blocking sand that reached Beijing, and creating a “green lung” of 92,000 hectares in a region once considered lost.

Desert sand, previously discarded for being too smooth for concrete, becomes an ecological brick in the United Arab Emirates, dispensing with Portland cement, curing at room temperature, and attempting to transform dunes useless for construction into raw material for a new arid engineering.

Toyota launches “family hybrid van” with 7 or 8 seats, 1.8 hybrid engine, fuel consumption of up to 23.8 km/l, and a price equivalent to about R$ 104,000 without taxes, below the Tiggo 8 Pro Plug-in Hybrid sold in Brazil: meet the Noah Hybrid 2026 in Japan.

Three doors, concept look, and FIPE value of R$ 62,524: The 2013 Hyundai Veloster delivers a 1.6 engine with 140 hp, a 6-speed automatic transmission, and a design that still seems too strange to go unnoticed.

A Land Rover that used to do 1.8 km per liter now does 8 km per liter after a 34-year-old Kenyan engineer installed an ECU he designed himself, which is already being ordered from Zambia, Canada, and Pakistan.

Cheaper than new HB20, Onix, and Argo, this German sedan offers a 510-liter trunk, a 2.0 naturally aspirated engine, a 6-speed Tiptronic automatic transmission, and well-known mechanics; the 2016 Volkswagen Jetta Comfortline still attracts attention in the used market.

A mechanic opened the engine compartment of an 11-year-old Ford to replace a part and found a wallet with money, gift cards, and the badge of the worker who had assembled that car at the factory.

Giant project connecting Salvador to Ilha de Itaparica advances in Bahia with authorization for the land phase, linear support platform in Vera Cruz, investment over R$ 10 billion, 12.4 km of extension over the sea, and a structure ten times larger than the Ponte de Guaratuba.

From newspaper delivery boy at age 12 to owner of an industry with 215 people, Silmo de Ávila left the countryside, taught himself metallurgy, went bankrupt in 2019, and reemerged by selling kits online until he created machines for livestock in Brazilian agribusiness.

Google employee lived in a 12 m² truck in the company parking lot, used the campus facilities, and exposed the burden of rent in Silicon Valley.

To escape one of the most dangerous seas in Europe, Norway is advancing with a giant tunnel that will allow ships to pass through a mountain, avoiding storms, unpredictable waves, and a route that has frightened sailors for generations.

INSS issues alert to retirees: decisive deadline ends this week and millions of beneficiaries may lose access to amounts that already total R$ 3.2 billion; measure involves deductions made between 2020 and 2025