Research Reveals That Brazil Is in a Prominent Position to Capture Part of a US$ 16 Trillion Market in Clean Technologies, Outpacing Developed Economies.
A new study indicates that Brazil and other emerging nations are better positioned than wealthy countries to lead the transition to a green industry. Factors such as an abundance of critical minerals and lower energy costs give the country an advantage in the race for a trillion-dollar market focused on low-carbon technologies.
Brazil’s Competitive Advantage in the Green Economy
Brazil has significant competitive advantages to become a hub for the green industry. According to the research “Green Industrialisation: A New Engine for Emerging Market Growth,” the country stands out for its vast availability of natural resources essential for the energy transition. The abundance of critical minerals like lithium and cobalt is a key factor.
Additionally, production costs in Brazil are considerably lower. The study points out that energy costs to produce green hydrogen in the country can be up to 75% lower than in countries like Japan. This cost advantage is a powerful attraction for the establishment of new clean technology industries.
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Brazilian scientists are simultaneously advancing two research projects on clean hydrogen and driving solutions that could transform the energy matrix, enhance industrial competitiveness, and accelerate large-scale emission reduction targets.
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Advancement in renewable energy: A R$ 150 million project launched by Petrobras and Finep aims to create state-of-the-art electrolyzers for green hydrogen, strengthening national research and preparing Brazil to compete in a billion-dollar energy market.
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Illiterate or semi-literate grandmothers were trained to repair solar systems, open rural workshops, and light up homes that still depended on kerosene.
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The world has bet on green hydrogen as the fuel of the future, but now faces the side effect: producing 1 kilogram requires about 9 liters of ultrapure water, and the largest projects on the planet are precisely in the driest regions of the Earth, where water is already scarce for people.
Opportunities in a US$ 16 Trillion Market
The economic opportunity is immense. The global market for clean technologies, including solar panels, wind turbines, batteries, and green hydrogen, could reach US$ 16 trillion. To assess the capacity of countries to seize this opportunity, the study created the “Green Industry Readiness Index.”
In this index, which analyzes 20 economies, Brazil appears in a promising position. The country shows great potential to capitalize on strategic sectors. Battery manufacturing and green hydrogen production are areas where Brazil can become a global leader, attracting investment and generating jobs.
Outperforming G7 Economies
Surprisingly, the study reveals that many G7 countries, the group of the world’s largest economies, are lagging behind emerging nations in this race. Countries like Canada, France, and Japan rank at the bottom of the readiness ranking for the green industry. Brazil, along with China and India, shows itself to be more prepared.
This shift in the landscape is driven by the combination of natural resources, competitive costs, and a growing focus on green industrial policies. Foreign direct investment also plays a crucial role, seeking locations that offer the best conditions for efficiently and cheaply producing clean technologies.
The Way Forward for Brazil
For Brazil to consolidate its leadership, it is essential to implement consistent support policies. The research highlights the need for a clear regulatory framework and incentives that attract capital and technology. International collaboration will also be essential to accelerate development.
The moment is decisive. By strengthening its green industrial policy and leveraging its natural advantages, Brazil has a historic opportunity to position itself as a powerhouse in the new global economy, driving sustainable and inclusive growth.

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