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Drogamax Announces Opening of Largest Drugstore in Latin America in November, with Million-Dollar Investment and 2 Thousand m² of Built Area
São José do Rio Preto will gain, in November, the largest drugstore in Latin America and the first drugstore in the state of São Paulo. The unit, which belongs to the Drogamax group, is being installed on President Juscelino Kubitschek de Oliveira Avenue (next to Oba) in an area of 3,197.41 m² of construction, and has an inauguration scheduled for November.
Check Out the Main Details Revealed So Far About the Largest Drugstore in Latin America
In the 2,015 m² dedicated to the internal area of the store, the consumer will find a wide variety of products, with more than 40,000 different items. These will be separated into sections, such as imported goods area, luxury perfumery, men’s sector, supplements, natural products, dermocosmetics, hospital supplies, tools, automotive, stationery, home, toys, etc. There will also be a kids’ area, dressing rooms, and a coffee shop.
Valuing innovation, the new unit will be the first in Brazil to have a Pepe Reception Robot that will interact with customers using Artificial Intelligence. It will also feature state-of-the-art bioimpedance robot scales, estimating results related to lean body mass, fat, and water in the body, thus directing a precise nutritional treatment.
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The largest drugstore in Latin America will also have a pet shop, where there will be two mascots. The boa constrictor Charles and the hedgehog Max will be ready to entertain customers, in addition to a marine aquarium.
With a team of 130 professionals, all cashiers will be pharmacists, which ensures greater trust for customers looking for medications. In addition, all sectors of the largest drugstore in Latin America will have specialists to provide differentiated service.
Understand the Importance of the Largest Drugstore in Latin America
According to Eder Yassin, CEO of the Drogamax group, the installation of the largest drugstore in Latin America in São José do Rio Preto (SP) marks an important moment for the economic and social development of the municipality.
The project, which will offer a wide range of products and services, further strengthens the city as a regional hub for health and well-being, attracting buyers not only from local areas but also from neighboring cities, consolidating commerce.
According to Yassin, the variety of products here will be one of the major attractions of this store. In addition to medications and health items, the establishment will offer an extensive line of personal hygiene products, dietary supplements, cosmetics, and medical equipment, providing consumers the convenience of finding everything in one place.
Furthermore, the inclusion of specialized service offerings, such as pharmaceutical consultations, rapid tests, and vaccination administration, will bring more agility and practicality to health care, establishing the enterprise as a reference point in the sector.
Get to Know Drogamax
This year, the Drogamax Group celebrates five decades of resilience. Its first unit, opened by entrepreneur Adel Yassin in Araçatuba, was named and continues to be called Drogamar. Forty years later, in 2014, after a structured and careful family succession, Eder Yassin took over the management of the company and continued his father’s entrepreneurial spirit by creating the second unit, now named Drogamax.
The most recent store in the pharmaceutical segment has brought a new concept to the industry, characterized by the enormous variety of brands and products offered to consumers at competitive prices. Currently, there are five units, with the second unit inaugurated in 2017. At the end of 2019, Unit 3 was opened, and the fourth began operations in 2021.
The brand is the absolute market leader with about 62% market share in Alta Noroeste Paulista. The partnership between the group’s pharmacies and large laboratories is part of a quality-based management focused on customer well-being.
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