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Brazil Could Lead Hydrogen Market, But Needs to Align Rules with Europe

Written by Carla Teles
Published on 01/05/2025 at 20:37
Brasil pode liderar mercado de hidrogênio, mas precisa alinhar regras com Europa
O Brasil tem tudo para ser líder mundial em hidrogênio verde, usando sol e vento como fonte de energia. Mas precisa convencer a Europa de que seu jeito de produzir também é limpo e confiável.
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Even With Renewable Matrix and Unified National Electric System, Country Faces European Regulatory Barriers for Hydrogen Export

Brazil has unique conditions to become a leader in global green hydrogen production, with over 90% of its renewable electric matrix and a nationally interconnected system. However, regulatory obstacles from the European Union jeopardize the country’s competitiveness in this strategic sector.

Historic Opportunity for Brazil in Green Hydrogen

With a predominantly renewable electric matrix and the National Interconnected System (SIN), which allows for the distribution of clean energy throughout the territory, Brazil is in a privileged position to stand out in the green hydrogen market. According to an analysis published by Eixos Energia, the country possesses the ideal technical and geographical prerequisites for supplying low-carbon hydrogen on an industrial scale.

The Brazilian advantage lies in its capacity to generate solar or wind energy in regions such as the Northeast and utilize it to produce hydrogen in other locations, without compromising the renewable origin of the source. This logistical and structural advantage is rare globally and could transform Brazil into a significant exporter of clean energy.

European Regulatory Barriers

Despite the technical advantage, Brazil faces a significant challenge: the European Union’s regulation for the recognition of hydrogen as “green.” According to current European regulations, the fuel will only be certified as renewable if produced with energy generated at the same location and at the same time as the electrolysis, which does not fit the Brazilian reality based on an interconnected electrical grid.

This limitation, as highlighted by Eixos Energia, ignores the traceability and efficiency of the Brazilian system. Without a change in this understanding, large green hydrogen projects in Brazil run the risk of becoming economically unviable, which would block trade agreements and strategic investments with the European bloc.

Regulatory Flexibility Could Open Doors for Brazil

Fortunately, discussions are underway within the European Union to relax these requirements, recognizing that they could hinder sector growth outside the continent. This is a crucial moment for Brazil to diplomatically advocate for the recognition of its energy model — more efficient, sustainable, and scalable.

Energy diplomacy needs to clarify that, even with a system different from the European one, Brazil ensures 100% renewable origin for its hydrogen, with traceable data and regulatory audits. The country has much to offer but needs to communicate this better on the international stage.

Hydrogen as a Strategic Asset for Brazil

Green hydrogen is one of the pillars of the new global low-carbon economy. Countries that position themselves now will get ahead. Brazil has all the elements to lead this agenda: abundant natural resources, mature electrical infrastructure, and ongoing projects in various regions.

However, without a clear communication strategy and international pressure, the country may see this opportunity slip away. It’s time to align diplomacy, energy policy, and industry to ensure that Brazilian hydrogen is recognized as a key player on the world stage.

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Carla Teles

I produce daily content on economics, diverse topics, the automotive sector, technology, innovation, construction, and the oil and gas sector, with a focus on what truly matters to the Brazilian market. Here, you will find updated job opportunities and key industry developments. Have a content suggestion or want to advertise your job opening? Contact me: carlatdl016@gmail.com

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