Carrefour Puts R$ 8 Billion on the Frontline With a Clear Mission: Fill Brazil With New Atacadão Stores, But It All Depends on One Economic Detail

Written by Alisson Ficher

Published on 22/10/2025 at 16:11

Carrefour investe R$ 8 bilhões para abrir 120 novas lojas do Atacadão no Brasil, com expansão ligada à taxa de juros e ao consumo.

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With Investment Exceeding R$ 8 Billion, Carrefour Plans to Open 120 New Atacadão Stores in the Next Five Years. However, the Pace of Expansion Will Depend on the Economic Scenario, Especially the Interest Rate and the Level of Consumption.

The Carrefour Group Brazil has set a goal to open 120 new Atacadão units within five years, with an investment expected to exceed R$ 8 billion, according to a report published by Revista Veja.

However, the expansion is contingent upon the country’s macroeconomic scenario. As stated by the company’s president, Pablo Lorenzo, “it will depend on the interest rate and the level of consumption.”

Atacadão Expansion Conditional on Economic Scenario

This goal is part of an investment plan focused on the cash-and-carry format, which currently accounts for the majority of the group’s revenues in Brazil.

ARTICLE CONTINUES BELOW

Capital Closure and New Management Phase

The group completed its capital closure at B3 in May, ending the trading of its shares in the Brazilian market.

According to reports from Exame magazine, the operation brought administrative simplification to the group’s structure.

Pablo Lorenzo stated that the market environment imposed a routine of excessive explanations about topics considered to have little operational relevance.

With the exit from the Stock Exchange, financial planning and project execution gained greater autonomy, according to industry analysts.

Retail specialists consulted by Exame pointed out that the change allows for quicker decision-making, as the group is no longer subject to short-term fluctuations in the stock market.

However, Atacadão’s expansion must follow criteria for financial return and alignment with local demand.

Investment and Expected Return

The planned investment of more than R$ 8 billion covers land acquisition, store construction, equipment purchases, and initial stock formation.

Industry sources interviewed by Exame magazine highlight that the company maintains as a reference a return consistent with cash-and-carry standards, evaluating indicators such as productivity per square meter and sales maturation time.

The geographical distribution of the investment has not yet been disclosed.

According to retail specialists, criteria such as road access, population density, presence of small retailers, and competitiveness in the supply chain usually guide the choice of locations.

Factors such as urban licensing and land costs also influence the speed of expansion.

Interest Rates, Consumption, and Retail Sensitivity

Economists consulted by industry outlets explain that the interest rate has a direct impact on retail investments, as it affects financing costs and credit availability for suppliers and consumers.

The level of consumption, in turn, indicates the speed of return from new units.

In periods of stable income and controlled inflation, the maturation of stores tends to occur more quickly.

During periods of economic downturn, companies usually adopt a more cautious approach, opening stores only in regions with stronger consumption indicators.

In an interview granted to Exame magazine, Pablo Lorenzo reaffirmed that the pace of expansion will depend on the combination of these variables.

The company intends to adjust the store opening schedule according to the evolution of economic fundamentals over the next few years.

Streamlined Governance and Operational Focus

The exit from the Stock Exchange also changed the group’s governance dynamics.

Without the need to disclose quarterly results to the market and to cater to a large number of minority shareholders, management points to gains in internal efficiency and agility.

“We needed to provide excessive explanations about issues that were, in practice, irrelevant,” Lorenzo stated when describing the previous period.

Exame also highlighted that the group has begun to focus efforts on internal productivity and margin metrics, aiming to optimize operational costs and strengthen the logistics structure.

Corporate governance specialists believe that capital closure may facilitate the execution of long-term projects, as long as the company maintains transparency and control standards.

Effects on the Market and the Consumer

Industry analysts believe that Atacadão’s expansion is likely to increase competition in the grocery retail sector and broaden the supply of products at more competitive prices.

The cash-and-carry format, based on essential assortments and economical packaging, continues to attract both end consumers and small-scale retailers, which explains the interest of large networks in reinforcing their presence in this segment.

The expansion will also require complementary investments in distribution centers, fleet, and supply systems, points considered crucial by logistics specialists to maintain efficiency and continuity in supply.

According to industry data, Atacadão accounts for a significant portion of Carrefour Brazil’s revenue and is considered the group’s main growth driver in the country.

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Carrefour Puts R$ 8 Billion on the Frontline With a Clear Mission: Fill Brazil With New Atacadão Stores, But It All Depends on One Economic Detail

With Investment Exceeding R$ 8 Billion, Carrefour Plans to Open 120 New Atacadão Stores in the Next Five Years. However, the Pace of Expansion Will Depend on the Economic Scenario, Especially the Interest Rate and the Level of Consumption.

Atacadão Expansion Conditional on Economic Scenario

Capital Closure and New Management Phase

Investment and Expected Return

Interest Rates, Consumption, and Retail Sensitivity

Streamlined Governance and Operational Focus

Effects on the Market and the Consumer

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Carrefour Puts R$ 8 Billion on the Frontline With a Clear Mission: Fill Brazil With New Atacadão Stores, But It All Depends on One Economic Detail

With Investment Exceeding R$ 8 Billion, Carrefour Plans to Open 120 New Atacadão Stores in the Next Five Years. However, the Pace of Expansion Will Depend on the Economic Scenario, Especially the Interest Rate and the Level of Consumption.

Atacadão Expansion Conditional on Economic Scenario

Capital Closure and New Management Phase

Investment and Expected Return

Interest Rates, Consumption, and Retail Sensitivity

Streamlined Governance and Operational Focus

Effects on the Market and the Consumer

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He transformed an abandoned plastic water tank into an underground house in the “hobbit hole” style, using only repurposed pallet wood, without heavy machinery or expensive labor.

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