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O espaço é estratégico para a logística e distribuição de produtos, permitindo uma operação mais eficiente e ágil no atendimento aos clientes.
Com a nova estrutura, o grupo reforça sua capacidade de abastecimento e amplia sua presença regional, consolidando-se como um dos principais players do setor no estado.
O investimento em logística é um dos pilares para o crescimento sustentável da companhia, que busca atender com excelência as demandas do mercado catarinense.
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Essa movimentação estratégica permite ao Grupo Pereira otimizar suas operações e oferecer um serviço ainda mais competitivo aos consumidores.
O fortalecimento da logística é fundamental para suportar o crescimento das bandeiras Fort Atacadista e Comper, garantindo eficiência e qualidade no atendimento.
Com a aquisição, o Grupo Pereira dá um passo importante na consolidação de sua liderança no varejo alimentar em Santa Catarina.
This point is important because the food retail sector relies on constant supply, stock organization, and the ability to serve different units.
The inclusion of the logistics structure in the negotiation supports the increase in the number of stores and the company’s expansion in the state. With this, the group gains more capacity to sustain its regional presence.
The operation also expands the workforce. The new employees join a company that already brings together more than 22,000 professionals across its brands spread throughout different regions of Brazil.
Arrival of Comper in Chapecó is considered strategic
According to Lucas Pereira Santiago, director of Grupo Pereira, the move reinforces the company’s multichannel strategy in Santa Catarina. He highlighted that the arrival of Comper in Chapecó is considered strategic.
The city was cited by the executive as prosperous and growing. Within the operation, Chapecó gains importance because it becomes part of the expansion of one of the group’s brands in a highly competitive food retail market.
The multichannel strategy indicates operating in different formats and brands. In the case of Grupo Pereira, this involves the combination of Fort Atacadista and Comper, brands that expand the company’s coverage in consumer service.
Company expects more price competitiveness for consumers
Grupo Pereira expects that expanding its presence in the region will increase price competitiveness and bring benefits to consumers. This is one of the practical effects pointed out by the company for the operation.
The purchase also consolidates the company in a sector marked by strong competition. In food retail, the expansion of stores and the improvement of the logistics structure can influence the presence of networks in the cities served.
Currently, Grupo Pereira is among the largest supermarket groups in Brazil. The company maintains units of Fort Atacadista and Comper in Santa Catarina, São Paulo, Mato Grosso, Mato Grosso do Sul, Rio Grande do Sul, and the Federal District.
Expansion also targets new stores in Rio Grande do Sul
The group’s growth strategy is not limited to Santa Catarina. In Rio Grande do Sul, Fort Atacadista already has four branches, reinforcing the network’s presence in another market in the Southern Region.
The company opened two supermarket units in Rio Grande do Sul in 2025. For 2026, the informed plan is to open new stores in cities in Rio Grande do Sul, continuing the brand’s expansion in the state.
With the purchase of the 12 stores and the Distribution Center in Santa Catarina, Grupo Pereira expands its reach in a market directly linked to its origin and reinforces the competition in the supermarket sector.
This article was prepared based on information from the provided source material, with data, numbers, and statements preserved as per the consulted material.
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