Heineken Brewery And Paper Manufacturer Klabin Join Forces To Implement Proposal To Make City In Paraná Less Polluting, Creating The 100% Circular Territory In Packaging

Written by Roberta Souza

Published on 20/01/2022 at 19:34

Foto: Reprodução Google Imagens

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The Idea of the Partnership Project Between Klabin and Heineken Is to Expand TC100 to Other Municipalities Beyond Paraná

The brewery Heineken and paper manufacturer Klabin have partnered to create a 100% circular territory for packaging in Paraná. They chose the municipality of Telêmaco Borba, in the Campos Gerais region. The intent is for the city to recycle, repurpose, and transform as much solid waste and packaging as possible to prevent it from reaching landfills. According to the project’s survey, currently, only 11.7% of packaging in this municipality in Paraná is recovered through selective collection annually.

Development of Actions

This year, with Heineken’s involvement and its experience in glass waste control, the project’s goal is to develop actions to overcome the challenges faced, implement environmental education initiatives, and strengthen the practice of selective collection, thereby increasing the potential for circularity in this municipality of Paraná.

Through the partnership, Heineken and Klabin will create models for the proposed solutions to test them. The expectation is that other companies with experience in managing any types of waste, as well as NGOs and startups interested in the topic, will actively participate in the co-creation of solutions for the project.

Based on the effects of the pilot project, the intention is for TC100 to be applied in several other Brazilian municipalities, not just in Paraná. In fact, the selection of Telêmaco Borba as a test location for the initiative was made with future expansion in mind.

According to HUB Incríveis, the city in question has particularities that make it represent the “average Brazilian city,” facilitating the replication of the project by Heineken and Klabin.

Heineken Brewery And Paper Manufacturer Klabin Join Forces To Implement Proposal To Make City In Paraná Less Polluting, Creating The 100% Circular Territory In Packaging

The Idea of the Partnership Project Between Klabin and Heineken Is to Expand TC100 to Other Municipalities Beyond Paraná

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Heineken Brewery And Paper Manufacturer Klabin Join Forces To Implement Proposal To Make City In Paraná Less Polluting, Creating The 100% Circular Territory In Packaging

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