Colombian Wholesale Construction Materials Company Tul Arrives in Brazil With Investments of $181 Million

Written by Roberta Souza

Published on 13/01/2022 at 10:14

Foto: Reprodução Google

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Focused On Small And Medium Retailers, The Construction Company Works As A B2B Marketplace

Officially in March 2022, the Colombian startup Tul, aimed at the construction market, arrives in Brazil. The platform launched in 2020, with operations in Colombia, Mexico, and Ecuador, mobilized an investment of US$ 181 million to enter the national territory, coordinated by 8VC and accompanied by Avenir Growth Capital.

Rio de Janeiro And São Paulo Are Candidates

Regarding Brazil, the first step is to understand the São Paulo construction market before reaching other cities. Raposo believes that work in Brazil is essential for Tul, valued at around US$ 700 million, to achieve unicorn status, given to companies worth more than US$ 1 billion: “It’s natural to think about Rio de Janeiro and Belo Horizonte, but we are still evaluating. There are good candidates for our growth.”

Additionally, one of the challenges for the construction company is to adjust to Brazilian demand. According to the country manager, there are two major changes, besides translating the platform from Spanish to Portuguese: understanding Brazil’s taxation and launching the tool with the option to pay via Pix. “We want to arrive with this ‘tropicalization’,” he states.

Another function that has taken time for Tul is figuring out how to attract potential customers. Raposo mentions that for this, the construction company will need to invest in marketing campaigns, both online and in-person with retailers. “We will have a team that visits and educates entrepreneurs at their sales points, offering discounts that encourage product sampling. I believe that, as happened with mobility and food, digitalization will also advance in the construction sector.”

Colombian Wholesale Construction Materials Company Tul Arrives in Brazil With Investments of $181 Million

Focused On Small And Medium Retailers, The Construction Company Works As A B2B Marketplace

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Rio de Janeiro And São Paulo Are Candidates

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Colombian Wholesale Construction Materials Company Tul Arrives in Brazil With Investments of $181 Million

Focused On Small And Medium Retailers, The Construction Company Works As A B2B Marketplace

See Also:

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