President Lula Receives Executives From Chinese GWM, Which Plans to Open Its Factory in SP Next Year, Creating Jobs and Aiming for Exports to Latin America.
The Chinese GWM announced to President Luiz Inácio Lula da Silva on Tuesday that its factory in SP, located in Iracemápolis, will have a production capacity of 30,000 to 45,000 cars per year. Operations are expected to start in May 2025, marking the official entry of the automaker into the Brazilian market.
The Chinese automaker Great Wall Motor (GWM) detailed on Tuesday, in a meeting with President Lula at the Palácio do Planalto, its plan to start production at the factory in SP, which will open next year in the countryside of São Paulo. The meeting was attended by Parker Shi, president of GWM, as well as the vice president and minister of Industry and Commerce, Geraldo Alckmin, and the minister of Labor, Luiz Marinho.
With an initial investment of R$ 4 billion in the first phase, which goes until 2026, the company plans to reach R$ 10 billion by 2032. The executive revealed that, in addition to serving the domestic market, GWM is already looking at exports to Latin America, expected to start within three years.
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The factory in SP will be strategic for the local production of components such as tires, glass, wheels, and seats, and will feature a vehicle painting sector. The Iracemápolis unit also promises to generate 700 direct jobs, contributing to the economic development of the region.
Jobs and Innovation in Brazil
The project from Chinese GWM will not only boost the local economy but also position Brazil as a strategic hub for its expansion in Latin America. “GWM arrives in Brazil with a commitment to innovation and sustainability, targeting not only the domestic market but the entire region,” highlighted Parker Shi during the meeting.
With the factory opening in SP on the horizon, the Brazilian government and the automaker are entering into a promising partnership that could transform the national automotive sector in the coming years.

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