President Lula Receives Executives From Chinese GWM, Which Plans to Open Its Factory in SP Next Year, Creating Jobs and Aiming for Exports to Latin America.
The Chinese GWM announced to President Luiz Inácio Lula da Silva on Tuesday that its factory in SP, located in Iracemápolis, will have a production capacity of 30,000 to 45,000 cars per year. Operations are expected to start in May 2025, marking the official entry of the automaker into the Brazilian market.
The Chinese automaker Great Wall Motor (GWM) detailed on Tuesday, in a meeting with President Lula at the Palácio do Planalto, its plan to start production at the factory in SP, which will open next year in the countryside of São Paulo. The meeting was attended by Parker Shi, president of GWM, as well as the vice president and minister of Industry and Commerce, Geraldo Alckmin, and the minister of Labor, Luiz Marinho.
With an initial investment of R$ 4 billion in the first phase, which goes until 2026, the company plans to reach R$ 10 billion by 2032. The executive revealed that, in addition to serving the domestic market, GWM is already looking at exports to Latin America, expected to start within three years.
-
How much does a loss prevention officer earn at Assaí, Atacadão, and Grupo Mateus in 2026? Updated salaries vary by region, but income can increase with additional pay, experience, bonuses, and benefits in a strategic role to reduce theft and losses in retail.
-
Fiat Strada dominates April with almost 13 thousand units registered and shows why a compact pickup continues beating hatches, SUVs, and electric vehicles in the Brazilian market.
-
Honda CG 160 dominates April with over 41 thousand units, gets up to 40 km/l, travels more than 500 km on a single tank, and costs starting from R$ 14 thousand, showing why a simple motorcycle continues to beat scooters, electric bikes, and more technological models in Brazil.
-
Brazilians’ disposable income after basic expenses has fallen to its lowest level in 15 years. Only 21% of their income remains for the entire month, and those earning a minimum wage are left with a meager R$ 340 to live on, while credit card interest devours what’s left.

The factory in SP will be strategic for the local production of components such as tires, glass, wheels, and seats, and will feature a vehicle painting sector. The Iracemápolis unit also promises to generate 700 direct jobs, contributing to the economic development of the region.
Jobs and Innovation in Brazil
The project from Chinese GWM will not only boost the local economy but also position Brazil as a strategic hub for its expansion in Latin America. “GWM arrives in Brazil with a commitment to innovation and sustainability, targeting not only the domestic market but the entire region,” highlighted Parker Shi during the meeting.
With the factory opening in SP on the horizon, the Brazilian government and the automaker are entering into a promising partnership that could transform the national automotive sector in the coming years.

-
3 people reacted to this.