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MRV is committed to sustainable innovation to transform the construction industry in Brazil, balancing production efficiency and environmental responsibility from the beginning of projects to final delivery, on a journey aligned with the UN Sustainable Development Goals.
MRV invests in efficiency, innovation and sustainability to revolutionize the construction sector based on the 17 UN SDGs
The search for sustainable practices in civil construction has ceased to be a trend and has become a strategic reality for companies like MRV.
According to José Luiz Esteves, the company's executive manager of Sustainability and Institutional Relations, it is entirely possible to combine operational efficiency and environmental responsibility on the construction site.
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The statement was made during an interview with CNN, held on April 9, 2025, during Feicon, the largest civil construction fair in Latin America, in São Paulo.
MRV, according to the executive, already applies technologies and processes that reduce waste and optimize resources from the acquisition of land to the delivery of keys to the customer.
Sustainability brings efficiency and reduces costs
José Luiz highlighted that adopting sustainable practices does not mean increasing construction costs, as many still believe.
In reality, the focus on waste reduction, rational use of water and application of clean technologies directly contributes to process efficiency and resource savings.
“It is completely possible to reconcile efficiency and sustainability.
Sustainability, when looking at waste, brings efficiency.
When you insert an item that aims to not waste water, in the same way.
When we look at new techniques, processes, new technologies, we look for efficiency,” he said.
MRV has invested heavily in modernizing its processes.
According to the executive, the gains are not only environmental, but also economic, operational and social.
These actions are in line with the ESG (environmental, social and governance) strategy, increasingly demanded by investors, consumers and regulatory institutions.
Alignment with UN SDGs since its founding
The sustainability adopted by MRV is not limited to specific actions.
It is integrated into the company's entire production cycle, focusing on the 17 Sustainable Development Goals (SDGs) of the United Nations.
From the selection of the land to the delivery of the property, the projects are designed to cause the least possible impact on the environment and neighboring communities.
“We have the challenge of working in a sector that inevitably impacts the environment.
Therefore, we need to respect all environmental regulations.
During construction, we dealt with issues such as respecting the neighborhood, choosing materials with a low carbon footprint and delivering a product with sustainable attributes to the consumer,” he explained.
In addition to choosing materials, MRV is also concerned with the correct disposal of waste generated and the energy efficiency of projects.
The company already designs buildings that consume less energy, make better use of natural light and encourage water-saving practices.
MRV as a reference in the real estate sector
Founded in 1979, MRV Engenharia is one of the largest real estate developers in Latin America, with a presence in more than 160 Brazilian cities.
The company stands out for combining affordable housing with socio-environmental responsibility, becoming a sustainable business model in the real estate sector.
Businessman Rubens Menin, founder of MRV and current chairman of the company's board, is also known for his involvement with other major brands, such as Banco Inter, Log Commercial Properties and CNN Brasil itself.
Its performance reinforces the long-term commitment to innovations and good corporate practices.
ESG as a strategy for the future of engineering
During the panel “ESG Challenges and Opportunities in the Engineering of the Future”, José Luiz emphasized that the future of construction necessarily involves a serious commitment to the ESG agenda.
Companies that ignore these guidelines may lose relevance and competitiveness in the coming years.
The executive also highlighted that modern consumers increasingly value properties with sustainable attributes, such as energy efficiency, rainwater reuse and integration with green areas.
These factors, in addition to contributing to the environment, have a positive impact on the quality of life of residents.
Furthermore, sustainable practices facilitate environmental licensing and open doors to specific credit lines aimed at green enterprises, which represents a relevant competitive advantage in the current market.
Technology, innovation and positive social impact
A MRV is also investing in technologies that go beyond environmental sustainability.
The digitalization of processes, use of artificial intelligence, data analysis and automation are being incorporated into construction management to make projects more efficient and transparent.
Another fundamental pillar of the company's operations is social impact.
MRV promotes professional training, social inclusion and income generation actions in the communities where it operates.
For the company, it is not enough to deliver a quality property; it is necessary to contribute to the sustainable development of the surrounding area.
Paths to a more sustainable future
In a global scenario where climate change demands immediate action, MRV's experience shows that it is possible to reconcile economic growth and environmental preservation.
The company presents itself as an example that sustainability is no longer a differential and has become a requirement of the market and society.
José Luiz ends with an optimistic message:
“It’s no longer a matter of choice.
Companies that want to survive in the future need to rethink their processes now.
Sustainability is the only possible way for the construction industry to evolve responsibly.”
