Direcional (DIRR3) turns rising costs into opportunity and targets new launches while other companies feel pressure in the sector

Written by Caio Aviz

Published on 13/05/2026 at 15:33

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The construction company monitors sales progress, maintains focus on cash generation, and considers accelerating projects after changes in Minha Casa Minha Vida

A significant movement in the civil construction sector was recently highlighted by Direcional, attracting attention from the real estate market and investors.

The construction company Direcional (DIRR3) stated that the current scenario of rising costs may pressure less financially prepared companies and, at the same time, open opportunities for expanding launches in the coming years.

The assessment was presented by CEO Ricardo Gontijo on Tuesday during a conference with analysts after the release of the first-quarter results.

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Strategic review places cash generation as a priority

Direcional stated that the company’s priority remains cash generation, even in the face of the possibility of expanding launches.

According to Ricardo Gontijo, the company intends to maintain focus on the construction of already commercialized developments before accelerating new projects.

At the same time, the executive highlighted that the company has several projects under approval, which would allow for expanded launches if the sales pace shows stronger progress in the coming periods.

The company considers that a VSO of 25% could serve as a favorable indicator to accelerate new developments.

Currently, Direcional ended the first quarter with a VSO of 24%, a rate considered close to the level observed by the company to support new expansion movements.

Sales speed may redefine future launches

Sales speed appears as one of the main factors monitored by the construction company to define the next steps of the operational strategy.

According to the executive, the progress of this indicator could directly influence the pace of launches planned for 2027 and 2028.

This scenario shows that the company monitors market behavior before expanding investments in new projects.

At the same time, Direcional demonstrates caution in seeking a balance between operational growth and maintaining financial discipline.

Changes in Minha Casa Minha Vida strengthen demand

The company also stated that April showed strong sales performance after the changes made to the Minha Casa Minha Vida program in March.

The alterations increased the maximum income of eligible families and raised the maximum financing amounts.

According to Ricardo Gontijo, the changes contributed to generating significant demand during the period, strengthening the search for properties from the construction company.

This movement reinforces the perception that the program continues to exert significant influence on the real estate market aimed at popular housing.

Scenario may reorganize competition in the real estate sector

The assessment presented by Direcional shows that the increase in costs can produce different impacts among construction companies.

While less prepared companies may face greater operational pressure, companies with greater financial capacity may find room to expand market share.

Direcional monitors this scenario while evaluating sales behavior and the growth rate of the sector in the coming years.

In this environment of high costs and changes in the housing market, could the construction sector undergo a new competitive reorganization in the coming years?

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