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Major Electric Car Launch Scheduled for January 4
And the partnership between Honda and Sony has borne fruit. In this sense, the launch of the new electric car produced in collaboration is set for January 4, 2023, during CES 2023. The Consumer Electronics Show (CES) is an annual event that showcases the biggest innovations in technology and mobility from around the world. However, in 2023, the event will be held in Las Vegas, Nevada.
The major multinationals Honda and Sony announced their partnership, a joint venture, in June 2022, which they named “Sony Honda Mobility (SHM).” However, this ambitious project aims to bring a new concept to the electrification of the vehicle fleet, with high technology and mobility. The joint venture’s participation in CES 2023 will showcase a new electric car model. Continue reading to learn more.
Learn About the Partnership Between Honda and Sony That Occurred a Few Months Ago for Mobility in the Video Below
Sony Has Previously Launched an Electric Car, and Speculations Indicate That the New Vehicle May Have Similar Features
During the CES 2023 event, Sony will launch the new electric car in partnership with Honda. However, this will not be the first time that the major multinational enters the automotive market. After all, the company launched the Vision-S 02 model at CES 2022, a breathtaking SUV that impresses even the most critical.
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Suzuki Fronx emerges as the “compact coupe SUV” that Brazil doesn’t have: priced around R$ 37,000 in a tax-free conversion, the model has a hybrid version, 1.0 turbo engine, bold design, and the price of a popular car in India.
This model, which is still in development, has a capacity of up to 7 people and combines comfort, technology, and sustainability. In this sense, the car has integrated sensors, including LiDAR technology and native 5G for navigation. However, speculations suggest that the new model presented will have these characteristics and even more remarkable improvements.
Honda Also Launched an Electric Mobility Line, But Is Slowly Advancing in New Cars
Like many Japanese automakers, Honda has taken slow steps toward electric mobility, and one way to change this was through the partnership with Sony. However, the company announced in 2022 a US$ 64 billion investment in electric cars. In addition, it unveiled the e:N Series in October, a broad project to launch 10 new electric car models within the next 5 years.
However, this joint venture will bring benefits to both sides; on one hand, Honda will integrate technology and combine electric mobility with its fleet; on the other, Sony will enter the electric vehicle market and expand its product portfolio. Thus, both companies benefit, and society as well, with new models available that are increasingly technological.
Launch Takes Place in 2022, but New Electric Car Will Only Be Available for Purchase in 2025
Although the launch of this unprecedented electric car in partnership will take place, you will only learn details and specifics about the new vehicle. After all, according to official information from the companies, the estimate is that this project will be developed over the next few years and will only be available for purchase starting in 2025. However, in 2024, some reservations will already be available.
How to Watch the Launch of the New Model from Sony Honda Mobility (SHM)
The CES 2023 event will take place from January 4 to 8 next year at the Las Vegas Convention Center in the United States. Thus, it will bring together thousands of companies related to the technology and mobility sector, showcasing impressive innovations.
However, you will be able to follow the premiere via YouTube, which will have a live broadcast of the launch of the new model from Sony Honda Mobility (SHM). However, the launch is scheduled to take place at 10:00 PM. To watch it live, click here and save the link to follow on January 4.
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