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Mission Led by Alckmin Seeks New Markets Amid U.S. Tariff on Brazilian Exports.
The Brazilian government has launched a trade offensive to expand its business with Mexico and Canada. The measure is a direct response to the 50% tariffs imposed by the United States, which heavily impact Brazilian exports. A delegation led by Vice President Geraldo Alckmin is already in Mexico to diversify the destinations of national products.
The Brazilian Response to the American Tariff
The imposition of tariffs by the United States has raised an alarm in the federal government. Currently, the North American market accounts for about 55% of Brazilian items affected by the tariff. To reduce this dependency, the strategy is clear: strengthen ties with other important trade partners.
The initiative aims to create consistent alternatives for national products. The focus on Mexico and Canada represents a pragmatic step in light of the new international scenario, ensuring that the Brazilian productive sector is not as adversely affected by American tariff policies.
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Official Mission Seeks to Strengthen Trade Ties
To implement this strategy, an official mission has arrived in Mexico City. On the morning of this Wednesday (27), Vice President Geraldo Alckmin, Agriculture Minister Carlos Fávaro, and ApexBrasil President Jorge Viana met with over 100 Brazilian businesspeople. The next destination for the delegation will be Canada.
“Mexico is the seventh largest destination for Brazilian exports, and we are a new destination for Mexican products. We are here to listen to the productive sector and expand opportunities”, said Alckmin. According to the government, the rapprochement is not intended to replace trade with the U.S., but to create new and solid alternatives.
Mexico and Canada: Strategic Markets and Real Opportunities
Mexico and Canada rank among the top ten destinations with the highest import volumes in the sectors affected by U.S. tariffs. A survey by ApexBrasil identified 449 business opportunities in 72 countries, with an emphasis on North American partners. In Mexico alone, Brazilian beef exports soared from US$ 20 million in 2021 to over US$ 400 million in 2023.
“We are talking about two strategic markets. The logistics for Mexico and Canada are as efficient as those for the U.S., and the level of commercial diversification is also high”, highlighted Jorge Viana.
Sectors in Focus: From Food to Cutting-Edge Technology
The potential for expansion in the Mexican market is vast. The food, technology, bioenergy, and transportation sectors are the most promising. Brazil plans to specifically increase sales of rice, coffee, and meat, as well as open doors for innovation companies.
A successful example already established is the presence of Embraer in Mexico, with over 100 aircraft in operation. The company’s operations generate over a thousand jobs in the local production chain, showcasing the strength of Brazilian industry in the region.
A Long-Term Strategy for Export
Minister Carlos Fávaro emphasized that the need for diversification had already been anticipated by President Luiz Inácio Lula da Silva. “The president’s intuition was correct. This mission began early in the government. Now, it is proving to be essential”, he stated.
This is already the 20th international mission organized by the current government. The plan is to institutionalize business forums with Mexico every two years, consolidating a trade relationship that Fávaro defines as “win-win”, benefiting both Brazil and the Mexican business community.
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