Solar Photovoltaic Energy – Influencer Marketing Gains Ground Through Representation of Chinese Company Huawei in Brazil

Brazilian Solar Photovoltaic Influencer, The Representative of The Chinese Manufacturer Shines in The Sector

With great prominence in the Mato Grosso market, the renewable energy sector continues to thrive across the country. One of the trends that has been gaining traction in the solar photovoltaic energy sector is influencer marketing, a service used by the area when selecting suppliers and the best solutions for solar system installation and quality service.

Electrical engineer by training and with experience in the field, Merivaldo Britto is what is now called an influencer in the renewable energy industry. With significant work throughout Brazil, he is the representative of the manufacturer Huawei, which has been the best-selling inverter worldwide for solar energy generation solutions for seven consecutive years. The professional states that he began his journey installing solar systems with this brand in 2018.

“There were more than 30MW installed in residences, commerce, industry, and farms using Huawei inverters. And it was in 2021 that I began the project with Huawei and the Brazilian Association of Distributed Generation (ABGD), providing training to solar photovoltaic companies throughout Brazil, using a solar trailer and at no cost. The participating company only had to bring one kilogram of food, which was donated in the local community,” Britto recalled.

Training for Companies in The Solar Photovoltaic Energy Sector Is Essential

In this way, the companies received comprehensive training in solar systems with solutions from Huawei equipment. “Over 2000 companies were trained in this blessed project. It’s essential to educate everyone on the most current technology we have, whether in solar energy generation as well as storage with all Huawei equipment installed in the solar trailer, from hybrid inverters to lithium batteries. This way, we could not only provide training but also support in the pre- and post-sale of Huawei products,” added the engineer.

Today, companies in the sector that need equipment with Huawei solutions can count on assistance from the supplier represented by Gel Solar. According to Huawei’s business manager, Nelson Stanisci, it is very important for the manufacturer to have partners who are in daily contact, showcasing the details and differentiators of Huawei solutions to other professionals in the sector.

“The work done by Merivaldo and the entire Gel Solar team is fundamental both for our brand and to further elevate the technical level of installation professionals. The partnership is essential for us to remain strong and close to our customers,” emphasized Stanisci.

Businessman Araken Cordeiro dos Santos highlighted the work done by the influencer electrical engineer and the benefits of this partnership. “I can only thank because after I met Merivaldo, we formed a great partnership and through him I got to know suppliers and we started working with the Huawei line. He brought this idea and it was truly everything he said it would be. Merivaldo is a guy from the field, well-traveled in Brazil, and always provides assistance,” he stated.

Owner of Israel Solar, Alan Fagner de Lima Brasil asserts that the service provided by the engineer for his company is of great influence in the solar energy sector. He further mentions that since then, he has been working with the best brands in Brazil. “Merivaldo provides advisory services, works with energy, is knowledgeable about the system, and has had a significant influence in the industry and in my company,” concluded the businessman.