Special R$ 100,000 Cars: Government Launches Program That Eliminates IPI and Creates Unique Opportunity With 14 New Models Available in Brazil

Written by Felipe Alves da Silva

Published on 15/09/2025 at 18:16

Carros de até R$ 100 mil ganham força no Brasil com programa Carro Sustentável que zera IPI e inclui 14 modelos de seis montadoras.

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Fiscal Incentive Reduces Prices of New Vehicles in Brazil and Expands Opportunities for Consumers, Highlighting Options from Chevrolet, Fiat, Volkswagen, Hyundai, Citroën and Peugeot in Different Segments

The vehicle market in Brazil is experiencing a rare moment: the possibility of buying cars for up to R$ 100 thousand with fiscal incentives that significantly reduce the final price to the consumer. Since July, the Sustainable Car Program has come into effect, eliminating the Industrialized Product Tax (IPI) for national models equipped with flex engines. This measure is part of the government’s strategy to stimulate the economy and boost car sales in a scenario of industry contraction.

Although the official list covered by the benefit is limited, manufacturers have taken advantage of the movement to reposition prices of other vehicles that are not directly part of the program. Thus, consumers today find a more attractive range of models, with strategic discounts and promotions that were not on the radar at the beginning of the year. This scenario creates a unique opportunity for those who wish to trade in their car in 2025 without compromising their budget too much.

Models That Stand Out Among Cars Up to R$ 100 Thousand

Among the main options available, the Chevrolet Onix 2026 emerges as one of the protagonists, being part of the list of vehicles eligible for the government program. The best-selling hatch in Brazil over the past few years is known for its balance between price, fuel consumption, and equipment package. According to information released by Auto Esporte, this configuration reinforces the model’s attractiveness in a time of fierce competition in the compact segment.

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Comparison Between SUVs and Graphs for Informed Decision-Making

Among the highlights of the analysis, the comparison between the Fiat Pulse and the Volkswagen Tera, two entry-level SUVs that represent the new consumption trend in Brazil, stands out. These models combine modern design, greater internal space, and connectivity, factors increasingly valued by families and young drivers.

To facilitate consumer choice, the report also created radar graphs, taking into account six fundamental criteria: fuel consumption, internal space, performance, embedded technology, comfort, and cost-effectiveness. This visualization makes the decision clearer, allowing each driver to quickly identify which car best meets their usage profile.

Although many consumers still believe that buying a new car in Brazil is “too expensive,” the current initiative shows that the government and the industry are seeking ways to make prices more accessible. As highlighted by Auto Esporte, this may be the best window of opportunity in the year to get a new vehicle in the garage while spending less.

If you had R$ 100 thousand available today, would you take this chance created by the government to leave the dealership with a brand new car, or do you still think prices are out of touch with Brazilian reality?

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Mônica Nunes

#175755

18/09/2025 14:35

Eu compraria.

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Leila Maria Pousas de Oliveira

#175704

16/09/2025 12:56

Tenho interesse no Tera.

-1

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Márcio Cardoso

#175676

16/09/2025 11:44

Fora da realidade, como sempre!!!

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Special R$ 100,000 Cars: Government Launches Program That Eliminates IPI and Creates Unique Opportunity With 14 New Models Available in Brazil

Fiscal Incentive Reduces Prices of New Vehicles in Brazil and Expands Opportunities for Consumers, Highlighting Options from Chevrolet, Fiat, Volkswagen, Hyundai, Citroën and Peugeot in Different Segments

Models That Stand Out Among Cars Up to R$ 100 Thousand

Comparison Between SUVs and Graphs for Informed Decision-Making

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Special R$ 100,000 Cars: Government Launches Program That Eliminates IPI and Creates Unique Opportunity With 14 New Models Available in Brazil

Fiscal Incentive Reduces Prices of New Vehicles in Brazil and Expands Opportunities for Consumers, Highlighting Options from Chevrolet, Fiat, Volkswagen, Hyundai, Citroën and Peugeot in Different Segments

Models That Stand Out Among Cars Up to R$ 100 Thousand

Comparison Between SUVs and Graphs for Informed Decision-Making

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With billions in loans, China is rebuilding Nigeria’s railway network from scratch, abandoning the British colonial tracks that have turned to scrap and creating a corridor of over 1,300 km to take the load off the roads of Africa’s largest economy.

Australia prepares to dredge 96.5 million m³ in Moreton Bay to deepen, widen, and realign channels of the Port of Brisbane, in a project of up to 25 years designed to accommodate larger ships and enhance maritime safety and regional port efficiency.

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Austrian engineers have developed an inflatable concrete technology that transforms flat slabs into domes using only air pressure, eliminating scaffolding and temporary forms, and potentially changing the way bridges, tunnels, and curved roofs are constructed worldwide.

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