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Chinese Automaker Campaign Brings Aggressive Discounts, Full Valuation of Used Cars and Interest-Free Financing to Expand Access for Brazilian Consumers to Hybrid and Electric Cars, in a Movement That Aims to Accelerate Electrification in the Country.
BYD launched a commercial campaign that combines 0% interest, R$ 30,000 bonus and valuation of up to 100% of the Fipe Table on the used car, directly targeting the reduction of entry costs and facilitating the switch to electrified vehicles.
The conditions include three strategic models: Song Plus Premium 2026, King GL, and Yuan Pro 2026.
According to the brand’s website, the offers are valid in September 2025, with specific rules for each model and dealership.
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Financing Conditions and Used Car Trade-In
The campaign targets two sensitive points for the Brazilian buyer of electrified vehicles: the initial value at the time of financing and the uncertainty when negotiating the trade-in vehicle.
In addition to facilitating credit, the automaker announces 100% of the Fipe Table on the used car in circumstances outlined in the offer regulations.
This is a distinct commercial action from the guaranteed buyback program, which in general conditions materials mentions 80% of the Fipe Table for BYD vehicles in future trades — mechanisms with different purposes and specific rules.
Song Plus Premium 2026 with Discount and 0% Interest
The Song Plus Premium 2026 has a suggested retail price of R$ 299,800, but the campaign highlights a R$ 30,000 bonus, reducing the transaction value to R$ 269,800.
The model comes with 0% monthly interest in financing options — the down payment depends on analysis and criteria from the automaker and participating dealerships.
On official offer pages, the model is presented with “Super 0% interest per month” and mention of 100% of the Fipe Table on the used car, always subject to availability and evaluation.
Although the discount is the main draw, the combination of zero interest and used car valuation reduces the initial outlay and tends to accelerate the purchase decision, especially among consumers who were waiting for better conditions to switch to the DM-i hybrid system.
King GL: Hybrid Sedan on Promotion
In the case of the King GL, the hybrid sedan features in the campaign with a price of R$ 169,800 and mention of 0% interest on financing.
Specialized publications report the condition with a 60% down payment, linked to the promotional plan.
Offer materials from the network also reveal zero interest for the 2026 line, with details subject to each dealership.
The indication of “0% per year” appears in reports and may vary according to the dealership’s financial package and the partner bank.
While the brand centralizes communication on the offers portal, the network usually replicates the same terms with slight variations in application, such as timeframes and down payment percentages, while preserving the promotional interest ceiling.
Yuan Pro 2026 with Bonus or Special Financing
For those looking for a 100% electric vehicle, the Yuan Pro 2026 starts at R$ 182,990 and offers the customer two entry options: super valuation of the used car up to R$ 16,000 or 0% monthly interest on financing, depending on approval and credit profile.
BYD’s condition documents detail that the trade-in bonus may vary depending on the origin of the used vehicle and there are cases of R$ 13,000 for vehicles of other brands.
Authorized stores have replicated these figures in local advertisements.
The formatting of “bonus or 0%” gives flexibility to the buyer: those with a used car that has good liquidity tend to gain immediate benefit in the valuation; those prioritizing lighter installments may opt for the promotional rate.
Validity and Regulations of the Campaign
The official materials indicate validity throughout September 2025, “or while stocks last.”
They emphasize that the acceptance of the used car depends on inspection, in-person appraisal, and other requirements outlined in the regulations.
Meanwhile, the institutional material on “Conditions” maintains pages of campaign history with examples of down payments, deadlines, and promotional prices practiced in previous months.
This material helps to contextualize the logic of actions and the differences between “bonus”, “super 0% rate” and “guaranteed buyback”.
Another important point is to distinguish transitory commercial benefits (such as the R$ 30,000 bonus or 100% of the Fipe Table on trade-ins) from permanent post-sale programs, such as buyback with predefined percentages for BYD models.
Each modality has its own target audience and specific objectives, as well as specific eligibility criteria.
Context of the Brazilian Automotive Market
The measures arrive amid the expansion of Chinese brands and the increasing offer of hybrids by traditional manufacturers, a scenario that pressures prices and expands options in the entry segment of electrified vehicles.
In 2025, several flash campaigns with zero interest and specific discounts gained strength, including to clear stocks of the model year.
This practice is already common in automotive retail and is now also being applied to hybrids and electric vehicles.
This context helps explain why BYD concentrates incentives on higher volume models and disseminates similar conditions across the network.
The strategy of offering clear financial incentives reduces known barriers in the segment: acquisition price, financing conditions, and predictability in exchanging the used car.
By aligning centralized communication on the website and execution by the network, the brand aims to maintain minimal consistency, although local variations are expected according to credit operators, stocks and the profile of each region.
What Consumers Should Observe
Before closing, it is worth confirming validity in your city, down payment percentage, payment terms, and criteria for evaluating the used car.
The recommendation is to check if the chosen offer mentions “0% per month” or “0% per year”, as this detail changes the effective final cost and may vary depending on the dealership and the package approved.
It is also advisable to request the signed regulations and keep them with the commercial proposal.
With the September conditions already published and the network activated, do you intend to take advantage of 0% interest, bonus, or 100% of the Fipe Table to enter the world of electrified vehicles, or do you prefer to wait for new rounds of offers?
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