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Ford CEO announces Titan powershift diesel engine and shakes up the electric car market.
CEO of Ford, Farley, shook the structures of the automotive sector by revealing a revolutionary diesel engine, Powershift Titan, which promises to be a game changer in the dispute with electric vehicles (EV).
The Powershift Titan is a diesel engine that challenges everything we know about efficiency and emissions. With consumption figures that leave anyone speechless and a significant reduction in carbon emissions, this engine not only wants to compete with EVs, but surpass them.
And look, the competition is not little: we are talking about giants like Tesla, Lucid, Rivian, Volkswagen and General Motors.
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TECHNOLOGY AND SMARTPHONES – FREE MARKET
Why diesel in times of electrification?
Ford's bet on a diesel engine It may seem like a step backwards, but it has its logic. EVs still face challenges such as limited autonomy, weight of batteries and insufficient charging infrastructure.
A lithium shortage, essential for today's batteries, raises questions about the sustainability of EV mass production.
O Powershift Titan, on the other hand, is versatile, able to run on biofuel, and represents a more immediate solution to environmental concerns.
Ford: between diesel and electric vehicles
Despite the focus on Powershift Titan, Ford did not let the electric vehicles beside. The success of Mustang Mach-E and expectations surrounding the Electric F-150 Lightning show that the automaker has its eye on a multifaceted future for transportation.
Ford's announcement took everyone by surprise, including giants like Toyota and Nissan. The Powershift Titan has the potential to be used in larger vehicles such as trucks and buses, which could slow the adoption of electric powertrains in these sectors.
The industry Oil and Gas may gain new momentum, while the battery industry may have to reevaluate its growth projections.
Ford and market upheavals
Ford's move with the PowerShift Titan engine it's like a déjà vu in the automotive world. Remember the history of General Motors back in the 90s with the EV1, one of the first eletric cars. GM, kind of shrugging its shoulders at the future of electric cars, sent the EV1 into space, and the one who had the last laugh was Tesla, which arrived years later.
And it’s not just in the world of cars that we see these changes. A Kodak, who invented the digital camera, faltered and didn't know how to play the game she created. Result? She was left behind while the entire world moved into the digital age.
A new chapter for Diesel
Anyway, the FordWith the Powershift Titan, sent a clear message: there is no room for complacency or lack of innovation.
By revitalizing the diesel technology, the automaker has reignited the debate about the future of transportation. Now, it remains to be seen how consumers, industry and competitors will respond to Ford's bold move.
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