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Volkswagen Gol Leads Market Despite Decline; Honda HR-V Surprises with Growth
The used vehicle market in Brazil recorded decline in sales in March 2025. In total, 1,202,569 units were sold, representing a decline of 6.1% compared to February. The reduction was observed both among passenger cars and light commercial vehicles, reflecting a scenario of tighter credit and lower consumer appetite, according to the site Car.Blog.
Even in the face of deceleration, the Volkswagen Gol maintained absolute leadership, with 54,792 units sold in the month. Although it experienced a decline of 6.3% compared to the previous month, the model remains the most sought-after used car by Brazilians — a historical trend in the used sector.
The ranking of the ten most sold vehicles continues to be dominated by compact models with low maintenance costs, such as Fiat Palio, Uno, Onix, and HB20. The highlight of the month was the Honda HR-V, which defied market trends and showed a slight growth of 0.5%, reaching 23rd place with 8,763 units.
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Ranking of the Most Sold Used Cars – March 2025
| Position | Model | Units Sold | Monthly Variation |
|---|---|---|---|
| 1st | Volkswagen Gol | 54,792 | -6.3% |
| 2nd | Fiat Palio | 31,127 | -7.8% |
| 3rd | Fiat Uno | 29,315 | -7.9% |
| 4th | Chevrolet Onix | 27,247 | -8.9% |
| 5th | Hyundai HB20 | 22,521 | -7.6% |
| 6th | Toyota Corolla | 20,118 | -6.3% |
| 7th | Chevrolet Celta | 18,926 | -6.3% |
| 8th | Volkswagen Fox | 17,729 | -7.1% |
| 9th | Ford Ka | 17,383 | -8.0% |
| 10th | Ford Fiesta | 14,427 | -9.1% |
Among light commercial vehicles, the behavior was similar. The Fiat Strada remains on top, with 27,379 units sold, followed by the Volkswagen Saveiro and the Chevrolet S10. Despite the widespread decline, the Ford Courier recorded a slight increase of 0.1% in sales, an atypical movement in the segment.
Most Sold Light Commercial Vehicles – March 2025
| Model | Units Sold | Monthly Variation |
|---|---|---|
| Fiat Strada | 27,379 | -6.7% |
| Volkswagen Saveiro | 16,557 | -6.0% |
| Chevrolet S10 | 12,274 | -8.9% |
| Fiat Toro | 11,301 | -5.4% |
| Toyota Hilux | 11,011 | -6.5% |
The performance in March confirms that, even amid economic uncertainties, consumers continue to prioritize models with a strong reliability history, easy maintenance, and good resale value. In the coming months, the behavior of the sector will depend on variables such as interest rates, credit availability, and the competitiveness of new models against the used car market.
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