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Honda Announces New Motorcycle Factory in Turkey with Initial Capacity of 100 Thousand Units Per Year Starting in 2026, Investment of US$ 20 Million and Focus on Small Displacement Models.
Honda has officially announced the construction of a new motorcycle factory in the city of Aliaga, İzmir region, Turkey. The project is expected to start production in mid-2026, with an initial capacity to manufacture 100 thousand motorcycles per year and plans to expand to 200 thousand units in the future. The decision reinforces the brand’s global strategy to meet the growing demand for individual transportation and commercial use in delivery services, driven mainly after the pandemic.
The investment, estimated at US$ 20 million (around R$ 110 million), includes the establishment of the plant, purchasing machines and equipment, and is expected to generate about 300 direct jobs. The new Honda factory marks an important step for operations in the country, which until now has relied exclusively on the importation of models to meet the local market.
Turkish Market on the Rise Favors Honda’s New Motorcycle Factory
Just like in Brazil, Turkey is experiencing a significant expansion in the motorcycle segment. In 2024, the country recorded 1.12 million registered units, reaching the highest sales volume in its history and positioning itself as the 10th largest motorcycle market in the world.
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Honda itself reported a record sales in the Turkish market last year, selling 162 thousand units and securing the second position in the rankings, with 30% market share. Among the best-selling models by the brand in the country are the PCX scooter, the CB 125F, the ADV 350, and the Africa Twin.
With the new plant, the expectation is to broaden the local production portfolio, prioritizing small displacement models, which are more accessible and popular, that have a strong appeal for both urban and commercial use.
Honda’s New Factory: Focus on Domestic Market and Exports
According to the manufacturer, the new Honda motorcycle factory in Aliaga will cater not only to the Turkish domestic market but will also serve as a base to export locally produced motorcycles to other countries. This strategy is expected to increase the brand’s competitiveness in the region and reduce logistics costs, ensuring more attractive prices and shorter delivery times.
Local production will also allow Honda to adapt models to the specific needs of Turkish consumers, offering configurations and accessories according to regional preferences.
Infrastructure and Production Capacity
In the initial phase, the unit will have a capacity for 100 thousand motorcycles per year, but the project already includes an expansion to 200 thousand units annually as demand increases.
Although Honda has not revealed which models will be produced in the factory, analysts indicate that scooters and motorcycles up to 300cc are expected to dominate the assembly line, as they are the most sought after in the country.
The investment of US$ 20 million covers everything from building and adapting the industrial space to acquiring state-of-the-art equipment. The operation is expected to generate around 300 direct jobs, in addition to stimulating the supply chain and service providers in the region.
Strategic Impact for Honda
The establishment of the new factory represents a significant change in Honda’s operations in Turkey. Until now, the local subsidiary, Honda Turkiye A.S., only imported and resold motorcycles. With domestic production, the company will be able to:
- Reduce import and logistics costs;
- Respond more quickly and efficiently to local demand;
- Expand presence in neighboring markets through exports;
- Strengthen the brand’s image as a job creator and investor in the country.
Production Starts in 2026
The expectation is that production in Aliaga will begin in the second half of 2026. During this period, the factory should be fully equipped and have trained teams, ensuring a fast-paced start of operations to meet the domestic market and begin exports.
The new Honda motorcycle factory confirms the brand’s global strategy to invest in markets with strong growth potential and high demand.
The combination of affordable prices, local production, and models adapted to the Turkish reality is expected to solidify Honda as one of the absolute leaders in the two-wheeler sector in the region.
E o que nos interessa uma fábrica ba Turquia? Abri a reportagem achando que era no Brasil… . Ah vão p !!!
Essa matéria é uma palhaçada, pois a gente abre o site pensando ser no Brazil e trata-se de uma fábrica lá nos cafundó onde em nada interessa os brasileiros. Então quando por essas manchetes, tentem respeitar o povo e dizer em primeiro lugar aonde é a fábrica. Mas como não existe respeito para com o povo o certo é denunciar esse site. Pois o Google deverá proibir essa pratica ****
Eu que nao compro mota da asa de galinha. Por mim pose pode fazer la no inferno.