Automation Fair 2023 Reveals Technological Advances for Sustainability
São Paulo, November 2023 – The use of Artificial Intelligence (AI) in industry is revolutionizing the field of sustainability, providing new disruptive tools for energy efficiency. This technological advancement was one of the main highlights of Automation Fair 2023, an innovation and technology fair organized by Rockwell Automation, a world leader in industrial automation and digital transformation.
AI as an Ally in Energy Management
AI is offering innovative solutions to identify energy losses in industrial environments and generate savings recommendations based on real-time data analysis. According to Tom O’Reilly, Vice President of Sustainability at Rockwell Automation, Machine Learning and AI technologies allow companies to autonomously utilize different energy sources throughout the day, adapting to variable rates or the performance of solar panels.
Benefits of AI Solutions for Industries
The Rockwell Automation portfolio of solutions for industrial sustainability includes products and services focused on efficient energy management in manufacturing facilities. These real-time data-based monitoring, analysis, and control systems provide companies with significant energy gains, reduced infrastructure risks, and cuts in maintenance and regulatory compliance costs.
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They wanted artificial intelligence, but they drained the water from a village in Mexico: the water consumption of data centers caused a hepatitis outbreak, and big tech companies Amazon, Microsoft, and Google were forced to halt billion-dollar projects.
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System created to save lives in disasters turned ‘against’ Brazilians overnight: a hacker attack sent out a false alert from Civil Defense with the word “misantropia” that went off on the phones of half the country, even in silent mode, and took down the Cell Broadcast.
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In the cold desert of Ladakh, where it hardly rains, engineer Sonam Wangchuk created the ice stupa, a tower that freezes winter water and stores it for irrigating crops in the spring, a simple engineering feat that mimics nature.
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For the first time in history, solar and wind energy generated more electricity than natural gas worldwide in a single month, April 2026, a milestone in the energy transition that shows renewable sources taking the lead in the global electric system.
Green Hydrogen and Megatrends in Sustainability
During Automation Fair, megatrends in sustainability were presented, including the production of green hydrogen obtained through water electrolysis without CO2 emissions. Global regulatory changes and new compliance requirements for industries were also highlighted as emerging trends.
Business Cooperation to Achieve ESG Goals
O’Reilly emphasizes the need for cooperation among companies and countries to tackle sustainability challenges on a global scale. Rockwell Automation plays a leadership role in the World Economic Forum, promoting discussions on sustainability and productivity in the industrial sector.
Automation Fair 2023: A Milestone in the Industry
The 32nd edition of Automation Fair, expected to attract over 10,000 participants in Boston, United States, places industrial sustainability as one of its main themes. The annual event stands out as a hub of knowledge and innovation, bringing the latest trends and solutions to the sector.
About Rockwell Automation
Rockwell Automation, Inc. (NYSE: ROK), with its global experience in industrial automation and digital transformation, connects people’s imagination to the potential of technology. With approximately 24,000 employees in more than 100 countries, the company from Milwaukee, Wisconsin, is committed to making the world more productive and sustainable. For more information about Connected Enterprise and other innovations in the industrial sector, visit the Rockwell Automation website.
The evolution of AI in industry, as demonstrated at Automation Fair 2023, reinforces the importance of technology as a vital tool for achieving energy efficiency and sustainability goals. As the industry adapts to a greener future, AI emerges as an indispensable ally in this journey.
Source: Maria Luísa Mello

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