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Millionaire investment in the Northeast: new factory to produce Mizuno sneakers will generate three thousand jobs in Ceará

Written by Flavia Marinho
Published 25/09/2020 às 16:00
jobs in northeast ceará at mizuno tennis factory

Vulcabras Azaleia, which acquired the Mizuno operation in the Northeast, is a manufacturer of famous brands such as Olympikus, Under Armour, Opanka and Dijean.

Three thousand jobs for the Northeast! Governor Camilo Santana announced yet another millionaire investment for the economy of the State of Ceará. As of January 1, 2021, all manufacturing of the Mizuno brand will be carried out in the municipality of Horizonte, CE. Middle and high school jobs for candidates with and without experience in Helper, Production Helper, Technician and more 

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Vulcabras Azaleia, which acquired Mizuno's operation in the Northeast, manufactures famous brands such as Olympikus, Under Armour, Opanka and Dijean.

The CEO of Vulcabras, Pedro Grendene, and André Bartelle, the group's executive, went to Ceará and, together with the governor, announced the expansion of activities.

The governor pointed out that Ceará is one of the largest footwear production hubs in Brazil and that the company Vulcabras currently has a large factory installed in Horizonte, in the Metropolitan Region of Fortaleza, where it currently generates almost nine thousand direct jobs.

With the acquisition of the Mizuno brand, the new investment should generate around three thousand new jobs for people from Ceará.

During the announcement, the governor highlighted that Ceará is one of the largest footwear production centers in Brazil. “Now, the entire production of Mizuno sneakers in Brazil will leave Ceará. These are new investments that the group will make in its factory and will generate around three thousand new jobs”, said Camilo. The governor also informed that Vulcabras has already hired more workers after the return of activities that had been suspended due to the coronavirus pandemic.

According to him, the company did not fire any workers during the process of resuming activities. “This was an appeal we made to Ceará businessmen and investors, the guarantee of job maintenance”, he reported.

Vulcabras / Azaleia Investment

Vulcabras closed an agreement with Alpargatas in the amount of R$ 32,5 million, for the purchase of the business unit related to the operation of the Mizuno brand in Brazil, according to a material fact released by the two companies on Monday (21). The company currently generates around 14 jobs in the country.

“The closing of the transaction is subject to the fulfillment of certain precedent conditions, including the segregation of said business unit into a new company, the signature between Vulcabras and Mizuno Corporation of a distribution agreement and the approval of the transaction with the Brazilian Defense System of the Competition, and will only happen after compliance with these”, said Alpargatas in a note.

With the conclusion of the deal, the Vulcabras will sign a licensing agreement and will be able to produce Mizuno branded products in the country, including footwear, clothing and accessories, and sell the products directly to the consumer, through its own stores and the Mizuno website, for a “term that will exceed 10 years”

Flavia Marinho

Flavia Marinho is a postgraduate engineer with extensive experience in the onshore and offshore shipbuilding industry. In recent years, she has dedicated herself to writing articles for news websites in the areas of industry, oil and gas, energy, shipbuilding, geopolitics, jobs and courses. Contact her for suggestions, job openings or advertising on our portal.

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