USP Is Open For Enrollment For The Free Course On Generative AI In Marketing, With 5,000 Slots And Starting On October 24.
If you are looking for an opportunity to enhance your skills in one of the most promising areas today, University of São Paulo (USP) may have the ideal course for you.
With thousands of available slots, USP has opened enrollment for the course “Generative Artificial Intelligence in Marketing,” completely free and online.
But attention: slots are limited and selection occurs on a first-come, first-served basis. So, time to secure your spot is running out!
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The School of Economics, Business Administration, Accounting and Actuarial Science (FEA-USP) has released 5,000 slots for the course, which will start on October 24, with a total load of only 4 hours.
The course aims to teach the practical use of generative AI technologies in marketing, showing how these tools can revolutionize advertising campaigns and the creation of diverse content.
You will have the chance to learn directly from one of the most prestigious institutions in Brazil, for free, but don’t waste time, enrollment ends on October 22.
What The Course Offers
The course content is divided into three main modules:
Definition of Artificial Intelligence
For those who are not yet familiar with the concept of AI, this module will provide a complete introduction, explaining how artificial intelligence has evolved and its main characteristics.
The Use of Generative AI in Business
Here, the focus will be on the impact of AI on business strategies, especially in the marketing sector. You will see how AI can transform the way companies operate and communicate with their customers.
Practical Applications of AI in Marketing
This module is one of the most anticipated, as it will show how to use AI tools in daily marketing campaigns. Technologies like Chat GPT and MidJourney will be explored in depth, with real examples of how they are being used in Brazilian companies to optimize their marketing strategies.
Additionally, the course will present case studies of companies that have already adopted these tools, showcasing not only the benefits but also the challenges of implementing AI in advertising campaigns.
You will learn how to overcome these challenges and make the most of this technology’s potential.
How To Enroll?
To secure your spot, simply visit the official USP page and register by October 22. Candidate selection will be done on a first-come, first-served basis, so the sooner you enroll, the greater your chances of participating.
Selected participants will receive all instructions on how to access the USP virtual platform, where they will be able to attend classes on October 24.
Students must actively participate and complete the proposed online activities to obtain a certificate.
AI In Marketing: The Future Is Here
At the end of the course, participants will have a solid understanding of how artificial intelligence can be applied to marketing, helping them rethink their strategies and explore new possibilities offered by AI.
The course promises to open new horizons for professionals who wish to stay ahead of the technological revolution.
So, what are you waiting for? Don’t miss the chance to be part of this digital transformation!

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