In addition to the electric car models that will arrive in Brazil, Jaguar promises that it will also manufacture electric cars at its factory, which is located in Rio de Janeiro.
Jaguar Land Rover intends to electrify its entire line of cars over the next 5 years, and Brazil is also included in this company's plan to receive new investments. During an event held last Tuesday, the 26th, in the city of São Paulo, Jaguar Land Rover gave some details of part of its planning for the future, mainly on the corporate issue and also on the issue of sustainability (electric cars), however didn't hesitate to talk about their products.
Jaguar Land Rover plans to launch its first electric car in 2024
According to François Dossa, the executive director of strategy and sustainability at Jaguar Land Rover, the first electric car from Land Rover will be launched in the year 2024. Furthermore, the executive director of Jaguar guaranteed that, also in two years, the brand will become 100% electric.
Dossa also spoke about the many other changes that Jaguar Land Rover will be making at all its headquarters, offices and assembly plants, with the aim of reducing as much as possible the emission levels of CO2. As for Brazil, the executive director of Jaguar Land Rover promised several investments, considering that it is one of the few Jaguar factories located outside the United Kingdom.
For this reason, according to Dossa, Jaguar intends to make some adjustments to the plant located in Itatiaia, in Rio de Janeiro, an investment in line with the automaker's global strategy. François Dossa also said that Brazil cannot be left out of anything, precisely for the reason mentioned above, which is due to the fact that the manufacturing unit in the country is one of the few factories outside England.
Next steps for Jaguar Land Rover
As far as Jaguar products are concerned, François Dossa guaranteed that the next lineage of cars from the Jaguar Land Rover group to land here in Brazil will be entirely made of eletric cars. In addition, the executive director of Jaguar also promised that the next models of electric cars will be manufactured exclusively in Brazilian territory.
According to Dossa, from the company's point of view, if future models of electric cars are not manufactured here, Jaguar could have serious problems with exchange rate fluctuations, in addition to other issues that could also end up influencing the final price. Dossa also said that the Jaguar factory has full conditions to house these products safely.
Jaguar Land Rover currently has only one electric car for sale in Brazil, which is the Jaguar i-Pace model. The other cars that are sold here in Brazil are all from a specific lineage of hybrid cars, such as the new Land Rover Defender model, which gained an engine considered hybrid-light, which serves to be much more economical and even more powerful than the traditional cars from the automaker.
About a company
Jaguar Land Rover is the holding company of Jaguar Land Rover Limited, an English multinational automobile company, based in Coventry, in the West Midlands, and a subsidiary of the Indian automotive company Tata Motors. Jaguar Land Rover Limited's core business is the design, development, manufacture and sale of vehicles under the Jaguar and Land Rover brands.
Both brands have long and complex histories before their merger – Jaguar dates back to the 1930s and Land Rover to the 1940s – first coming together in 1968 as part of the ill-fated British Leyland conglomerate, later again independent of each other. of the others as subsidiaries of BMW (in the case of Land Rover) and of the Ford Motor Company (Jaguar). Ford acquired Land Rover from BMW in 2000, following the break-up of the former Rover Group, which was effectively the remainder of British Leyland's car production companies.
