Magazine Luiza sells R$ 50 billion, but Havan profits better: Luciano Hang's company reaches R$ 3.4 billion in profit and highlights the difference in Brazilian retail.

Magazine Luiza sells R$ 50 billion, but Havan profits better: Luciano Hang’s company reaches R$ 3.4 billion in profit and highlights the difference in Brazilian retail.

Written by Romário Pereira de Carvalho Published on 26/05/2026 at 22:20

Even with lower revenue than Magazine Luiza, Havan achieved a record net profit of R$ 3.4 billion in 2025 and reinforced the wealth gap between Luciano Hang and Luiza Trajano

According to data published in this article from Diário de Pernambuco, Havan recorded a gross revenue of approximately R$ 18.5 billion in 2025 and achieved a record net profit of R$ 3.4 billion, a performance that places the retailer founded by Luciano Hang in a prominent position in sector profitability, even against competitors with higher annual revenues, such as Magazine Luiza.

Luciano Hang’s company grows with a focus on physical megastores

The main difference pointed out in the performance of the two retailers is in the expansion model. Havan also advanced digitally, but maintained gradual growth through its physical megastores as the central axis.

This format helped the Santa Catarina company to convert a larger portion of sales into profit. In 2025, the net result of R$ 3.4 billion represented a record for the company, within a gross revenue of R$ 18.5 billion.

ARTICLE CONTINUES BELOW

Magazine Luiza has higher revenue, but lower margin

Magazine Luiza remains among the largest retail powers in the country, with annual revenue exceeding R$ 50 billion.

Even so, the material points out that the company falls behind Havan when the comparison involves proportional profitability.

The performance of the network led by the Trajano family is affected by operational costs linked to investments in its own marketplace and logistics.

These expenses weigh on the profit margin, despite the billion-dollar volume moved by the company.

Havan’s profit reinforces Luciano Hang’s wealth

The operational strength of Havan also appears in Luciano Hang’s assets. According to the Forbes ranking cited in the material, the businessman from Santa Catarina accumulates an estimated fortune of US$ 2.3 billion, about R$ 12.6 billion.

Luiza Trajano also appears in the ranking, with an estimated wealth of US$ 1.1 billion, approximately R$ 6 billion. The difference between the two reaches US$ 1.2 billion in favor of the founder of Havan.

Comparison shows different weights in retail

The comparison shows two distinct portraits of the national retail sector. Magazine Luiza stands out for its revenue size, while Havan draws attention for its ability to convert sales into net profit.

This article was prepared based on information from the provided material and data attributed to Forbes, with numbers and statements preserved as per the consulted material.

0 Comments

most recent

older Most voted

Magazine Luiza sells R$ 50 billion, but Havan profits better: Luciano Hang’s company reaches R$ 3.4 billion in profit and highlights the difference in Brazilian retail.

Even with lower revenue than Magazine Luiza, Havan achieved a record net profit of R$ 3.4 billion in 2025 and reinforced the wealth gap between Luciano Hang and Luiza Trajano

Luciano Hang’s company grows with a focus on physical megastores

Magazine Luiza has higher revenue, but lower margin

Havan’s profit reinforces Luciano Hang’s wealth

Comparison shows different weights in retail

In the cold desert of Ladakh, where it hardly rains, engineer Sonam Wangchuk created the ice stupa, a tower that freezes winter water and stores it for irrigating crops in the spring, a simple engineering feat that mimics nature.

Almost 6,000 residents live concentrated along a single street nearly 9 km long in the interior of Poland. Houses form a continuous row, and behind them, narrow agricultural strips emerge, creating one of the most unusual rural patterns in Europe.

They planted a sea of eucalyptus to produce cellulose, but the monoculture turned into a green desert, dried up springs and rivers, and pushed families out of regions in Minas Gerais and Bahia.

Júlia Pimentel, an 11-year-old from Minas Gerais, independently invented a new formula to calculate the square root using simple addition and multiplication, and her method was published in one of the most important mathematical scientific journals in Brazil.

Chinese woman planted trees for decades while sand buried part of her house, received $5,000 from an American in 1999, and helped transform the desert into a forest of 8 million trees in China.

Heir bought 23,000 degraded acres in the Scottish Highlands, fenced the area, planted nearly 1 million native trees, and transformed empty mountains into a forest officially recognized after meeting 15 evaluation criteria over 20 years.

The Atacama Desert, the driest place on Earth, was covered in flowers and turned into a colorful carpet with more than 200 species in the phenomenon called “desert bloom,” when atypical rains awaken seeds that had remained dormant in the soil for many years.

$12 Billion Invested in AI Data Centers in Semi-Desert Mexican State, But 17 of 18 Municipalities Now Face Water Shortages, Residents Receive Water Only 3 Days a Week

How Much Does Starlink Satellite Internet Cost for Cars, Trucks, and RVs? Prices for Antenna, Accessories, and Plans

99Food Under Investigation by Brazilian Consumer Protection Agency for Lack of Price Transparency, Faces Potential $2.8 Million Fine

15-Year-Old Entrepreneur Malu Lira Publishes 20 Children’s Books on Financial Education, Earns $500,000, and Expands Her Project to the Amazon Rainforest

Brazil’s 2026 Tax Refund: Record 9.58 Million Filers in Largest Payout Ever, But a Key Detail on Priority Recipients Draws Nationwide Attention

Magazine Luiza sells R$ 50 billion, but Havan profits better: Luciano Hang’s company reaches R$ 3.4 billion in profit and highlights the difference in Brazilian retail.

Even with lower revenue than Magazine Luiza, Havan achieved a record net profit of R$ 3.4 billion in 2025 and reinforced the wealth gap between Luciano Hang and Luiza Trajano

Luciano Hang’s company grows with a focus on physical megastores

Magazine Luiza has higher revenue, but lower margin

Havan’s profit reinforces Luciano Hang’s wealth

Comparison shows different weights in retail

In the cold desert of Ladakh, where it hardly rains, engineer Sonam Wangchuk created the ice stupa, a tower that freezes winter water and stores it for irrigating crops in the spring, a simple engineering feat that mimics nature.

Almost 6,000 residents live concentrated along a single street nearly 9 km long in the interior of Poland. Houses form a continuous row, and behind them, narrow agricultural strips emerge, creating one of the most unusual rural patterns in Europe.

They planted a sea of eucalyptus to produce cellulose, but the monoculture turned into a green desert, dried up springs and rivers, and pushed families out of regions in Minas Gerais and Bahia.

Júlia Pimentel, an 11-year-old from Minas Gerais, independently invented a new formula to calculate the square root using simple addition and multiplication, and her method was published in one of the most important mathematical scientific journals in Brazil.

Chinese woman planted trees for decades while sand buried part of her house, received $5,000 from an American in 1999, and helped transform the desert into a forest of 8 million trees in China.

Heir bought 23,000 degraded acres in the Scottish Highlands, fenced the area, planted nearly 1 million native trees, and transformed empty mountains into a forest officially recognized after meeting 15 evaluation criteria over 20 years.

The Atacama Desert, the driest place on Earth, was covered in flowers and turned into a colorful carpet with more than 200 species in the phenomenon called “desert bloom,” when atypical rains awaken seeds that had remained dormant in the soil for many years.

Brazil’s 2026 Tax Refund: Record 9.58 Million Filers in Largest Payout Ever, But a Key Detail on Priority Recipients Draws Nationwide Attention

Itaú Alters Hybrid Work Model, Increasing Office Days from 2028, Prompting Employees to Adjust to New Routine

Facing Labor Shortage, Japan Plans to Invest $34 Million to Attract Foreign Workers in Construction, Healthcare, Industry, and Commerce

Brazilian City Makes Remarkable Leap, Becomes 4th Wealthiest in the Country with GDP of R$ 134.1 Billion

Controversial 6-day Workweek Elimination in Brazil Faces Economic Criticism Over Productivity Claims

$12 Billion Invested in AI Data Centers in Semi-Desert Mexican State, But 17 of 18 Municipalities Now Face Water Shortages, Residents Receive Water Only 3 Days a Week

How Much Does Starlink Satellite Internet Cost for Cars, Trucks, and RVs? Prices for Antenna, Accessories, and Plans

99Food Under Investigation by Brazilian Consumer Protection Agency for Lack of Price Transparency, Faces Potential $2.8 Million Fine

15-Year-Old Entrepreneur Malu Lira Publishes 20 Children’s Books on Financial Education, Earns $500,000, and Expands Her Project to the Amazon Rainforest

Brazil’s 2026 Tax Refund: Record 9.58 Million Filers in Largest Payout Ever, But a Key Detail on Priority Recipients Draws Nationwide Attention