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Bajaj Grows 216% in Brazil, with Over 16,700 Motorcycles Sold in 2025. Discover the Models That Led Sales, the Record Registrations, and the Expansion of the Brand’s Dealership Network.
The Indian manufacturer Bajaj is reaping the rewards of its bet on the Brazilian market. With a 216% increase in motorcycle sales from January to August 2025, the brand has consolidated its presence, with 16,794 units registered.
This performance puts Bajaj on a solid path to becoming one of the main players in the motorcycle sector in Brazil.
Exceptional Performance: Records and Constant Expansion of Bajaj
The brand not only achieved impressive numbers for the year-to-date but also broke its own monthly sales record.
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In August 2025, Bajaj registered 2,759 units sold, which represents a 15% increase compared to the previous month, July, which held the brand’s best result until then.
This growth reflects a continuous expansion that has been solidifying Bajaj as one of the preferred choices among Brazilian motorcyclists.
Main Models: Bajaj Dominar 400 Leads Sales
The standout model in Bajaj’s portfolio in Brazil continues to be the Dominar 400.
The motorcycle, which offers excellent value for money, was responsible for 7,402 registrations from January to August 2025, representing an 85% increase compared to last year.
This model remains the flagship of the brand in the country, with a good balance between performance and price. In August alone, 1,074 units were sold.
The Dominar 160, which is the second best-selling motorcycle by Bajaj, also had a remarkable performance.
With 3,120 units registered by the end of August, this model saw a significant increase of 464% compared to 2024.
Following closely, the Dominar 200 remains strong with 2,835 units sold, a growth of 311% over last year, maintaining its status as a popular option in the brand’s portfolio.
Recent Launches Drive Growth
In addition to traditional models, Bajaj has also been betting on recent launches to further diversify its offering.
The Dominar 250, launched last year, has already accumulated 2,436 registrations in 2025, highlighting its success in the mid-sized motorcycle segment.
The brand’s latest novelty, the Pulsar N150, which arrived in Brazil in May this year, had 502 units sold just in August and already totals 1,001 units.
These models are designed to cater to a variety of motorcyclist profiles, from beginners to more experienced riders, offering options for all tastes and needs.
Dealership Network Grows Rapidly Throughout Brazil
Another factor contributing to Bajaj’s success in Brazil is its strong expansion in the number of dealerships.
In September 2025, the brand celebrated the opening of its 50th store in the country, located in São Luís (MA).
The pace of network growth is impressive: in 2024, Bajaj tripled its number of dealerships compared to 2023 and continues to expand its presence in 2025, bringing its products to more cities and states in Brazil.
The increase in the dealership network is a direct reflection of the growing consumer confidence in the brand and the quality of its products.
Local Production Strategy and Promising Future
In addition to the expansion of its sales network, Bajaj also invests in local production as a key factor for its growth in Brazil.
The brand has invested in local production, which allows for cost reduction, improved competitiveness, and ensures that its models better meet the needs of the Brazilian market.
With a solid growth strategy, Bajaj is preparing to maintain its upward trajectory.
The diversified portfolio, strategic launches, and strong dealership network solidify the brand as one of the great promises in the motorcycle market in Brazil.
In a short time, Bajaj has become a reference in the sector, and expectations for the coming years are even higher, with new models and more innovation on the horizon.
Muitas reclamações no Reclame Aqui, inclusive um amigo de Minas Gerais teve problema motor ainda na garantia, levou a principio para Jundiaí e poucos dias depois voltou a apresentar o mesmo problema foi preciso acionar a justiça para ser levada para Campinas e agora ele está na espera. É muito ruim para uma marca de motocicletas recem chegada no Brasil ter um pos venda com péssima reputação.
Estou aguardando, inauguração de uma concessionária em Porto Velho Ro,para adquirir uma.