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New Toyota Vehicle, Possibly Called “Stout”, Will Be a Strong Contender in the Compact Pickup Market
Toyota, internationally known for the durability of its vehicles, especially the Hilux pickup, is planning to explore a slightly smaller market segment. The Japanese automaker intends to launch a new vehicle, possibly called “Stout”, which will be a direct competitor to the Fiat Toro, Ford Maverick, and Hyundai Santa Cruz.
The choice of the name “Stout” for the vehicle is not by chance. In English, the word means sturdy, robust, and durable, aligning perfectly with Toyota’s reputation for reliability. The Stout pickup is being designed to represent Toyota in the utility vehicle market in Brazil and the United States.
Get to Know the Pickup That Could Challenge the Toro, Maverick, and Rampage
Rumors About the Launch of the New Toyota Pickup
Rumors about the launch of the pickup gained momentum after Toyota registered the name ST with the National Institute of Industrial Property in Argentina. This is the same name used for the compact pickup that preceded the Hilux in the local market, with three generations between 1954 and 2000.
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Automotive designer Cléber Silva made a projection of what the Toyota vehicle will look like. The pickup will have a rugged style, wider than the Fiat Toro and squarer, bringing an Americanized style to the vehicle. The front of the Stout was based on the Toyota Raiz, an SUV sold in the Asian market.
The Fiat Toro, the leader in the compact pickup segment in Brazil since its launch in 2016, left some lessons for Toyota. The weak E-Torque 1.8 aspirated engine of the Toro, along with its insufficient power, presented a disproportionately high fuel consumption. Another issue was the insufficient air conditioning, reported by many owners.
Toyota x Ford Maverick
The Ford Maverick also has its weaknesses, such as the very low payload capacity in its bed, even lower than that of the Renault Oroch. These lessons serve as a warning for Toyota, which intends to launch a competitive and high-quality pickup.
The introduction of the pickup will play a significant strategic role for Toyota, allowing the brand to enter one of the fastest-growing segments in the world. The forecast is that the Stout will be launched in 2024 in North America and will also be available for sale in South America, where small to mid-size pickups are even more popular.
The idea of a pickup derived from an SUV follows the same path taken by other automakers. The Fiat Toro, Ford Maverick, and Chevrolet Montana are examples of pickups derived from SUV and crossover platforms. Utilizing the TNG platform would allow the Stout to be electric, following the trend of electrification in the automotive market.
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