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Driven By The Strength Of Fiat And The Success Of The Strada Pickup, The Stellantis Group Establishes Itself As The Largest Automaker In Brazil, While Volkswagen And Chevrolet Fight A Heated Battle For Second Place.
In The Competitive Brazilian Automotive Market, The Title Of Largest Automaker In Brazil Firmly Belongs To The Stellantis Group. Formed In 2021 By The Merger Of Fiat Chrysler Automobiles (FCA) With The PSA Group (Peugeot And Citroën), The Conglomerate Established A Robust Leadership That Remained Strong Throughout 2024 And In The First Half Of 2025.
According To Data From FENABRAVE (National Federation Of Motor Vehicle Distribution), The Group’s Success Is Mainly Anchored In The Overwhelming Strength Of The Fiat Brand. Analyzing The Sales Numbers Reveals How Stellantis Reached The Top And How Its Direct Competitors, Volkswagen And General Motors, Compete For Every Percentage Point Of The Market.
How Is The “Largest” Automaker Measured? Sales And Market Share
To Define The Largest Automaker In Brazil, The Main Indicator Used By The Market Is The Sales Volume, Measured By The Number Of New Vehicle Registrations. This Data, Which Includes Both Passenger Cars And Light Commercial Vehicles (Pickups And Vans), Allows For Calculating The Market Share (Market Share) Of Each Group.
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The Consolidated Leadership: The Stellantis Group And The Strength Of The Fiat Brand
The Leadership Of Stellantis Is Clear And Supported By Impressive Numbers.
- In 2024, The Group Closed The Year With A 31.4% Market Share.
- In The First Half Of 2025, The Leadership Was Maintained, With A Share Around 32%.
The Great Strength Behind These Numbers Is Fiat, Which Remains The Best-Selling Car Brand In Brazil. In 2024, Fiat Alone Was Responsible For 21.8% Of All Vehicles Sold In The Country, With Over 480,000 Units Registered.
The Fiat Strada Phenomenon: The Vehicle That Sustains Leadership
It’s Impossible To Talk About The Leadership Of Stellantis Without Mentioning The Fiat Strada Phenomenon. The Compact Pickup Has Been The Best-Selling Vehicle In Brazil For Four Consecutive Years (2021, 2022, 2023, And 2024).
Alone, The Strada Sells More Than Many Entire Competing Brands. Its Success, Combined With The Strong Performance Of Other Fiat Models And The Strength Of Jeep In The SUV Segment, Ensures Stellantis’s Comfortable Position At The Top Of The Rankings.
The Giants In Pursuit: Volkswagen And Chevrolet In The Fight For Second Place
The Battle For The Vice-Leader Position In The Brazilian Market Is A Heated Fight Between Two German And American Giants.
Volkswagen: Has Consolidated Its Position In The Second Place, With A Market Share Of 15.8% In 2024. The Brand’s Success Is Driven By The VW Polo, Which Competes For The Lead Among Passenger Cars, And The SUV T-Cross.
General Motors (Chevrolet): Occupies The Third Position, With About 15.0% Of The Market In 2024. Its Strength Comes From High-Volume Models Such As The Chevrolet Onix And The Onix Plus, Which Dominated Sales In The Country For Many Years.
Stellantis On Top, But The Competition Is Heated
In Mid-2025, The Scenario Is Clear: Stellantis Is, By Far, The Largest Automaker In Brazil. However, The Battle For Second Place Between Volkswagen And General Motors Remains Intense, With Each Launch And Pricing Strategy Having The Potential To Shift The Balance Of Power In The Most Important Automotive Market In South America.
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