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A trajectory of success and innovation
Norsul, one of the main private cabotage companies in Brazil, celebrates its 60th anniversary with a record of notable growth and a strategic look towards the future. Since its founding in 1963, the company has stood out in maritime cargo transportation along the Brazilian coast and internationally. With an impressive fleet of 21 owned and 100 chartered vessels, Norsul is an example of adaptability and competence in the sector, recording an average increase of 19% in revenue over the last ten years.
Growth and strategic diversification
The shipping market, moving around 200 million tons annually, offers a vast field for Norsul's growth. In 2022, the company transported 28 million tons of dry and liquid bulk, achieving revenue of R$2,2 billion. With a focus on strategic sectors such as agriculture, energy, oil, gas and steel, Norsul positions itself not only as an important player in the market, but also as a driving force in the Brazilian economy.
A legacy of innovation and commitment
Founded by Norwegian visionary Erling Lorentzen, Norsul has become synonymous with innovation and quality in maritime transport. Specializing in the transport of dry and liquid bulk, the company serves a wide range of cargo, including ores, steel products, wood, cellulose, grains, fertilizers and biofuels. Angelo Baroncini, CEO, emphasizes Norsul's role in transforming the Brazilian maritime sector, highlighting the company's successful journey and ongoing commitment to its customers.
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Expansion and strategic partnerships
Norsul, in partnership with the German Hapag-Lloyd, recently launched the Norcoast joint venture, aiming to offer integrated container cabotage services. This strategic move not only signals growth, but also reflects Norsul's pioneering spirit in exploring new market opportunities. Rodrigo Cuesta, financial director, highlights the importance of these partnerships in expanding the company's scope of action and strengthening its operations.
Investment in efficiency and sustainability
Norsul is also dedicated to energy efficiency and sustainability projects. A notable partnership with startup BioRen aims to optimize energy efficiency on vessels, using cutting-edge technology to combat biofouling. Furthermore, the company is focused on incorporating 4.0 and IoT technologies, reinforcing its commitment to innovation and the environment.
Social and cultural impact
Norsul not only operates in the navigation market, but also invests in social and cultural initiatives. Aline Carvalho, executive manager of People and Management, highlights the company's cultural transformation, which includes increasing female representation in management positions. The company revised its organizational structure, creating areas focused on New Business, Market Intelligence, among others, all aligned with Norsul's growth strategy.
Consolidated leadership in maritime transport
Over the years, Norsul innovated with the concept of ocean convoys and expanded its reach in the liquid transport market. The company is proud of its pioneering spirit in several areas, including the transport of cement and clinker, and continues to look for ways to expand its operations and connect different modes of transport.
Conclusion: a promising future
Norsul, with its 60 years of experience and leadership in the Brazilian cabotage market, represents a model of success, innovation and commitment to sustainable growth. With bases in Rio de Janeiro, Espírito Santo and Santa Catarina, the company continues to expand its presence, positively impacting the Brazilian economy and society. Norsul, firm in its legacy and vision, continues to navigate towards an even more promising future.
Source: PR Norsul – Approach Comunicação.
