With Every New Launch from Apple, the Brazilian Market Prepares for a Wave of Curiosity and Amazement. The Most Coveted Phones in the World Arrive Surrounded by Expectations, Lines in Stores, and Comparisons About the Impact on Consumers’ Wallets. This Time, It Was No Different: The New iPhones Have Already Landed in Brazil with Prices That Draw Attention and Spark Debates About Cost-Effectiveness
Retailers, phone operators, and banks have already begun a real race to attract consumers interested in the new iPhones introduced by Apple last week.
For the first time, Brazil will have the same launch schedule as the United States: pre-orders start on September 16, and official sales begin on September 19.
Among the strategies used by companies are cash discounts, payment plans of up to 24 months, and even bonus points in loyalty programs.
-
Kindle gains a dangerous competitor: new Chinese e-reader bets on open Android, integrated Play Store, and advanced features to attract users tired of Amazon’s restrictions and looking for more usage possibilities.
-
China accelerates the race for the Moon with the Mengzhou capsule: 18,000 km/h, capacity for 3 astronauts, and autonomy of 21 days, the first Chinese spacecraft designed for manned flights to the satellite, a direct rival to NASA’s Artemis lunar program.
-
You won’t believe it: giant electric dump truck travels over 4,000 km and moves 30,000 tons in a Zambian mine, showcasing the future of electric mining.
-
The wait is over: Sony Xperia 1 VIII arrives with Snapdragon 8 Elite Gen 5, 48 MP triple camera, Android 16, and P2 headphone jack.
However, the most common and sought-after option by consumers remains interest-free installments of 6 or 12 months on credit cards.
Below, see how much the installments for the main models of the new line will be.
Apple iPhone 17
Official Prices:
- 256 GB — R$ 7.999
- 512 GB — R$ 9.499
Installments in 6x Interest-Free:
- 256 GB — 6x of R$ 1.333,17
- 512 GB — 6x of R$ 1.583,17
Installments in 12x Interest-Free:
- 256 GB — 12x of R$ 666,58
- 512 GB — 12x of R$ 791,58
Apple iPhone Air
Official Prices:
- 256 GB — R$ 10.499
- 512 GB — R$ 11.999
- 1 TB — R$ 13.499
Installments in 6x Interest-Free:
- 256 GB — 6x of R$ 1.749,83
- 512 GB — 6x of R$ 1.999,83
- 1 TB — 6x of R$ 2.249,83
Installments in 12x Interest-Free:
- 256 GB — 12x of R$ 874,92
- 512 GB — 12x of R$ 999,92
- 1 TB — 12x of R$ 1.124,92
Apple iPhone 17 Pro
Official Prices:
- 256 GB — R$ 11.499
- 512 GB — R$ 12.999
- 1 TB — R$ 14.499
Installments in 6x Interest-Free:
- 256 GB — 6x of R$ 1.916,50
- 512 GB — 6x of R$ 2.166,50
- 1 TB — 6x of R$ 2.416,50
Installments in 12x Interest-Free:
- 256 GB — 12x of R$ 958,25
- 512 GB — 12x of R$ 1.083,25
- 1 TB — 12x of R$ 1.208,25
Apple iPhone 17 Pro Max
Official Prices:
- 256 GB — R$ 12.499
- 512 GB — R$ 13.999
- 1 TB — R$ 15.499
- 2 TB — R$ 18.499
Installments in 6x Interest-Free:
- 256 GB — 6x of R$ 2.083,17
- 512 GB — 6x of R$ 2.333,17
- 1 TB — 6x of R$ 2.583,17
- 2 TB — 6x of R$ 3.083,17
Installments in 12x Interest-Free:
- 256 GB — 12x of R$ 1.041,58
- 512 GB — 12x of R$ 1.166,58
- 1 TB — 12x of R$ 1.291,58
- 2 TB — 12x of R$ 1.541,58

Be the first to react!