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With Every New Launch from Apple, the Brazilian Market Prepares for a Wave of Curiosity and Amazement. The Most Coveted Phones in the World Arrive Surrounded by Expectations, Lines in Stores, and Comparisons About the Impact on Consumers’ Wallets. This Time, It Was No Different: The New iPhones Have Already Landed in Brazil with Prices That Draw Attention and Spark Debates About Cost-Effectiveness
Retailers, phone operators, and banks have already begun a real race to attract consumers interested in the new iPhones introduced by Apple last week.
For the first time, Brazil will have the same launch schedule as the United States: pre-orders start on September 16, and official sales begin on September 19.
Among the strategies used by companies are cash discounts, payment plans of up to 24 months, and even bonus points in loyalty programs.
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However, the most common and sought-after option by consumers remains interest-free installments of 6 or 12 months on credit cards.
Below, see how much the installments for the main models of the new line will be.
Apple iPhone 17
Official Prices:
- 256 GB — R$ 7.999
- 512 GB — R$ 9.499
Installments in 6x Interest-Free:
- 256 GB — 6x of R$ 1.333,17
- 512 GB — 6x of R$ 1.583,17
Installments in 12x Interest-Free:
- 256 GB — 12x of R$ 666,58
- 512 GB — 12x of R$ 791,58
Apple iPhone Air
Official Prices:
- 256 GB — R$ 10.499
- 512 GB — R$ 11.999
- 1 TB — R$ 13.499
Installments in 6x Interest-Free:
- 256 GB — 6x of R$ 1.749,83
- 512 GB — 6x of R$ 1.999,83
- 1 TB — 6x of R$ 2.249,83
Installments in 12x Interest-Free:
- 256 GB — 12x of R$ 874,92
- 512 GB — 12x of R$ 999,92
- 1 TB — 12x of R$ 1.124,92
Apple iPhone 17 Pro
Official Prices:
- 256 GB — R$ 11.499
- 512 GB — R$ 12.999
- 1 TB — R$ 14.499
Installments in 6x Interest-Free:
- 256 GB — 6x of R$ 1.916,50
- 512 GB — 6x of R$ 2.166,50
- 1 TB — 6x of R$ 2.416,50
Installments in 12x Interest-Free:
- 256 GB — 12x of R$ 958,25
- 512 GB — 12x of R$ 1.083,25
- 1 TB — 12x of R$ 1.208,25
Apple iPhone 17 Pro Max
Official Prices:
- 256 GB — R$ 12.499
- 512 GB — R$ 13.999
- 1 TB — R$ 15.499
- 2 TB — R$ 18.499
Installments in 6x Interest-Free:
- 256 GB — 6x of R$ 2.083,17
- 512 GB — 6x of R$ 2.333,17
- 1 TB — 6x of R$ 2.583,17
- 2 TB — 6x of R$ 3.083,17
Installments in 12x Interest-Free:
- 256 GB — 12x of R$ 1.041,58
- 512 GB — 12x of R$ 1.166,58
- 1 TB — 12x of R$ 1.291,58
- 2 TB — 12x of R$ 1.541,58
