Oktoberfest Blumenau 2023: A Sustainable Celebration Towards Eco-Efficiency!

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Published on 07/10/2024 at 11:57

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Oktoberfest 2024 Advances in Decarbonization with Veolia, Monitoring 50 Variables to Reduce Carbon Footprint and Offer Free Drinking Water.

The 2024 Oktoberfest marks a significant step towards sustainability by incorporating technologies for decarbonization. In partnership with Veolia, the event introduces an innovative program capable of monitoring fifty environmental variables. This initiative aims to reduce the festival’s carbon footprint and provides an additional benefit to the public: the free distribution of drinking water.

With a focus on sustainable practices, the Oktoberfest advances with a Energy Efficiency Program, a pioneer in the event. As the official partner, Veolia commits to properly managing and valuing solid waste during the festivities, promoting a cleaner and more conscious environment. This action reflects the event’s commitment to providing a sustainable and innovative experience for all its visitors.

The Oktoberfest and Sustainability

Blumenau’s Oktoberfest, the largest German celebration in the Americas, attracts a massive audience annually to the Vila Germânica in Blumenau, Santa Catarina. In its 39th edition in 2024, Oktoberfest will intensify its efforts to become an even more eco-efficient event. This is made possible by the Energy Efficiency Program, a fully digital energy efficiency initiative promoted by Veolia, which has been the official sustainability partner of the festival for three years. The monitoring will cover more than 50 variables, allowing the festival to achieve greater efficiency in the use of resources and the management of waste, water, and energy.

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Veolia’s Implementation at Oktoberfest

The initiative aims to reduce the carbon footprint of Oktoberfest over the years. Lina Del Castillo, marketing, communication, and sustainability director at Veolia Brazil, emphasizes: ‘We are implementing a solution for daily and continuous measurement of resource consumption at Oktoberfest.’ This monitoring will be conducted through sensors and water meters that cover the event structure in 100% of the spaces. From Veolia’s smart monitoring center, Hubgrade, located in São Paulo, specialists will analyze data in real-time.

With these analyses, it is possible to identify optimization points for electrical and water equipment, preventing waste and promoting conscious consumption. These critical data will be shared not only among the team of specialists but also displayed to Oktoberfest visitors through a large screen that will provide information on energy consumption, waste generated, and the average number of attendees present.

Waste Valuation and Conscious Consumption

Veolia has been treating and valuing solid waste from Oktoberfest through blending for coprocessing, ensuring that 100% of waste is transformed into renewable energy for the cement industry. This contributes to reducing greenhouse gas emissions, decreasing the need for fossil fuels. Over two years, 269 tons of waste have been transformed, generating 1,406,870 KWh of energy. Complementing these actions, Oktoberfest also promotes conscious consumption through the free distribution of ultrafiltered drinking water.

In 2023, 44,000 liters were provided, preventing the use of approximately 88,000 PET bottles. This initiative helps reduce the amount of plastic discarded in nature, reaffirming the commitment to sustainability. Marcelo Greuel, Secretary of Tourism and Leisure and president of Vila Germânica, highlights that this partnership with Veolia was crucial for reducing the environmental impact of the event.

Veolia’s Global Impact

Veolia, globally recognized in ecological transformation, is present on five continents with 218,000 employees. In 2023, it provided drinking water to millions and basic sanitation to many others, with a significant production of energy and waste recycling. This stance is reflected in the initiatives launched at Oktoberfest, making this festival increasingly a landmark in sustainable practices. All this organization not only preserves but also renews fundamental resources during Oktoberfest Blumenau, ensuring that the joy of this festival aligns with the environment.

Source: Veolia Press

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Oktoberfest Blumenau 2023: A Sustainable Celebration Towards Eco-Efficiency!

Oktoberfest 2024 Advances in Decarbonization with Veolia, Monitoring 50 Variables to Reduce Carbon Footprint and Offer Free Drinking Water.

The Oktoberfest and Sustainability

Veolia’s Implementation at Oktoberfest

Waste Valuation and Conscious Consumption

Veolia’s Global Impact

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Oktoberfest Blumenau 2023: A Sustainable Celebration Towards Eco-Efficiency!

Oktoberfest 2024 Advances in Decarbonization with Veolia, Monitoring 50 Variables to Reduce Carbon Footprint and Offer Free Drinking Water.

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Veolia’s Implementation at Oktoberfest

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Veolia’s Global Impact

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Seen from space, an image taken by an astronaut shows an unlikely oasis in the Saudi Arabian desert, protected by a terrain that slows the advance of sand, surrounded by green circles, remnants of an extinct lake and nearly 10,000 years of preserved history.

An entire island in the Pacific wants to surround itself with a colossal barrier against the ocean to try to escape increasingly violent waves and not be swallowed by the sea in the coming decades.

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