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General Motors President, Mark Reuss, States That the Manufacturer Does Not Want to Copy Chinese Technology, but to Surpass It with Innovation, New Batteries, and Strong Investment in Research and Development.
The president of General Motors, Mark Reuss, made it clear that the strategy of the American manufacturer is to win over the Chinese competition with its own innovation.
“We have to be better than Chinese cars,” he stated during a podcast in the United States, emphasizing that the company’s goal is not to copy Asian technology.
Investments to Lead the Electric Race
Since 2019, Reuss has led the company alongside CEO Mary Barra and advocates an ambitious stance in the face of strong competition in the automotive sector.
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He explained that surpassing rivals requires more than replicating existing solutions. “We simply cannot copy the way they do things. We have to be better,” he reinforced.
The company is heavily investing in research and development to achieve this objective.
One of the focuses is the creation of cheaper batteries, a project that utilizes the same technology being explored simultaneously by Ford.
This strategy, according to Reuss, will allow GM to expand its portfolio of electric vehicles and maintain relevance in an increasingly competitive market.
Combustion Still Has a Strategic Role
Despite massive investment in electrification, General Motors does not intend to abandon its combustion models.
“I think we are very lucky as a company to have a portfolio of electric vehicles and also internal combustion engines,” the executive stated.
The strong commercial performance of gasoline and diesel vehicles remains essential to support the company’s technological strategy. “[Our sales are] what drives the reinvestment in R&D and technology to succeed with both our electric and internal combustion vehicles,” Reuss explained.
Future and Caution with Electric Sports Cars
The president also commented on the future of electric vehicles, predicting that they will become increasingly common and affordable as costs decrease.
When asked about the possibility of launching an electric Chevrolet Corvette, like the Dodge Charger, Reuss chose not to commit and summarized: “Not yet.”
With information from hibridosyeelectricos.
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