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See The Ranking Of The Cheapest Cars Sold In Brazil In September. Pickups Lead In 18 States, With The Fiat Strada At The Top Of Sales.
Pickups Dominate The Ranking Of The Cheapest Cars Sold In September In Brazil
The Brazilian Automotive Market reported, in September, a significant lead of pickups among the cheapest cars sold in the country.
According to the national vehicle registration report, the Fiat Strada maintained its dominance, being the best-selling vehicle in 15 states, ensuring presence in all five regions of Brazil.
The performance reinforces consumers’ preference for robust, versatile, and affordable vehicles.
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Automatic cars become ‘cheap’ in Brazil, and models from Toyota, Hyundai, Nissan, and Honda appear for R$ 65,000 with up to 120 hp, CVT transmission, 482 liters of trunk space, keyless entry, and six airbags to tackle traffic without a clutch.
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Without relying on an outlet, without a cable, and without the gasoline engine driving the wheels: Nissan created the Note e-POWER, a hatchback that always runs on an electric motor while a combustion engine works only as a generator, delivering to Japan a type of “electric without recharging” that Brazil is almost unfamiliar with.
The survey, released this week, shows that the Volkswagen Polo was the national runner-up, standing out in four states – Alagoas, Paraíba, Sergipe, and Amazonas.
Meanwhile, the Toyota Corolla Cross and Nissan Kicks gained prominence in important markets such as São Paulo and Rio de Janeiro, respectively.
Fiat Strada Remains At The Top Among The Best-Selling Cars
Among the cheapest cars sold, the Fiat Strada continues as the isolated leader, confirming its appeal both in rural areas and cities.
In September, the model dominated two-thirds of the country, including states like Goiás, Bahia, Mato Grosso, Pará, and Rio Grande do Sul.
Additionally, Fiat achieved double leadership in several regions, showcasing the strength of its portfolio in the entry-level segment.
The VW Saveiro, on the other hand, had significant victories in Maranhão and Paraná, accounting for nearly one-third of the national sales of the model.
Regional Diversification: Electric Vehicles Gain Space And SUVs Grow
While pickups dominate the ranking, electric vehicles and SUVs are gaining ground in specific markets.
In the Federal District, the BYD Dolphin Mini led sales, reflecting the advancement of electric vehicles in areas with better infrastructure and purchasing power.
In Rio de Janeiro, the Nissan Kicks was the best-seller, highlighting the public’s preference for compact and tech-savvy models.
In São Paulo, the highlight was the Toyota Corolla Cross, which also ranked among the top five best-selling cars in several states.
In Minas Gerais, the Hyundai HB20 confirmed its absolute dominance, accounting for nearly 60% of the national sales of the model.
This scenario demonstrates how consumer behavior varies according to economic profiles and vehicle availability in each region.
Cheapest Cars Sold In The Northeast And North
In the Northeast, the competition was fierce. The VW Polo won in four states, while the Fiat Strada solidified its presence in almost all other states.
Models such as Hyundai Creta, Toyota Corolla Cross, and Fiat Argo also ranked among the public’s favorites.
In the North, Fiat maintained its prominence with the Strada and the Argo, particularly in Acre, Pará, and Rondônia. The Toyota Hilux was the leader in Roraima, reinforcing the prestige of medium pickups in the Amazon region.
Southeast And South: Concentration And New Bets In The Market
In the Southeast, the numbers were significant. São Paulo accounted for more than one-third of the sales of the Corolla Cross and the Nissan Kicks, while Minas Gerais concentrated a significant portion of the HB20 and Onix Plus sold in the country.
In the South, the highlight was the VW Saveiro, which led in Paraná, followed by strong performances from the Chevrolet Tracker and the VW Tera.
Thus, this diversification shows that while pickups maintain an advantage, SUVs continue to gain space among consumers.
Pickups Continue To Dominate Brazil Among The Cheapest Cars
With 18 states under the dominance of pickups, the ranking of the cheapest cars sold in September confirms the strength of this segment in Brazil.
Models like Fiat Strada, Toyota Hilux, Ford Ranger, and VW Saveiro continue to attract consumers thanks to their combination of competitive pricing, durability, and functionality.
Furthermore, the performance in September shows that even with the rise of SUVs and electric vehicles, pickups remain firmly at the top of national preferences, reflecting the needs and habits of Brazilian drivers in different regions of the country.
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