Triumphant Return of the Golf: CEO of Volkswagen Brazil Gives Hope to Fans of the Iconic Hatch

Written by Ruth Rodrigues

Published on 16/03/2024 at 11:14

Updated on 16/03/2024 at 11:16

Fonte: Edmunds

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The CEO of Volkswagen Brazil, Ciro Possobom, Revealed Plans to Reintroduce the Volkswagen Golf to the Brazilian Market, Generating Excitement Among Fans. A Possible Return Includes the Golf R Version, a Potential Competitor to Japanese Models.

The much-loved Volkswagen Golf, which said goodbye to the Brazilian market in 2020, may be about to make a triumphant return. Ciro Possobom, CEO of Volkswagen in Brazil, revealed in an interview for the CBN Autoesporte podcast that the iconic hatchback is being considered for a reappearance on national soil.

Since January of this year, Possobom has been signaling the possibility of bringing back the Golf, but it was during the recent interview that he showed greater confidence, raising expectations around the hatch’s return to the Brazilian market.

Volkswagen Is Carefully Studying the Return of the Golf to the Brazilian Market

The CEO emphasized that a comprehensive study is underway, addressing everything from pricing to after-sales services.

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The focus is to ensure that the Golf is not just another model in Volkswagen’s lineup in Brazil, but a strategic and responsible choice.

Ciro Possobom highlighted Volkswagen’s commitment to bring vehicles with responsibility, aligned with market expectations and needs.

The possible reintroduction of the Golf in Brazil is not just a business strategy, but a response to the demand for a hatch with exceptional quality and performance.

The arrival of the Golf R version in Brazil could also provide another strategic point.

This version presents itself as a strong competitor to two prominent Japanese cars, the Honda Civic Type R and the Toyota GR Corolla.

The competition would extend across various points, including engine technology, power, design, and software and hardware features offered by the vehicle.

See a Volkswagen Golf R in Action

What Is the Price of a Golf?

Regarding the price, Possobom mentioned that the issue is on the table for the return of the Golf to Brazil.

While he did not provide a specific estimate, the CEO highlighted the need to work carefully on pricing.

However, when comparing with potential competitors, which cost R$ 429,900 and R$ 416,990, respectively, it is possible to infer that the Golf R could be positioned around R$ 400 thousand.

Source: CanalTech

Triumphant Return of the Golf: CEO of Volkswagen Brazil Gives Hope to Fans of the Iconic Hatch

The CEO of Volkswagen Brazil, Ciro Possobom, Revealed Plans to Reintroduce the Volkswagen Golf to the Brazilian Market, Generating Excitement Among Fans. A Possible Return Includes the Golf R Version, a Potential Competitor to Japanese Models.

Volkswagen Is Carefully Studying the Return of the Golf to the Brazilian Market

See a Volkswagen Golf R in Action

What Is the Price of a Golf?

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Triumphant Return of the Golf: CEO of Volkswagen Brazil Gives Hope to Fans of the Iconic Hatch

The CEO of Volkswagen Brazil, Ciro Possobom, Revealed Plans to Reintroduce the Volkswagen Golf to the Brazilian Market, Generating Excitement Among Fans. A Possible Return Includes the Golf R Version, a Potential Competitor to Japanese Models.

Volkswagen Is Carefully Studying the Return of the Golf to the Brazilian Market

See a Volkswagen Golf R in Action

What Is the Price of a Golf?

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