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The Last Years Were Essential to Work on SLB Launch Proposals in the Energy Market. Schlumberger Now Focuses on the Decarbonization of the Sector and Technological Innovation as Its Main Pillars for the Future.
The multinational energy services company Schlumberger announced the launch of its new integrated brand, SLB, last Friday (10/28). The main pillars of the new company for the global market include the decarbonization of the energy sector, innovation in the oil segment, and enhanced digitization of its service operations. The change went beyond a visual identity and now permeates all operations of the company in the global market.
New Visual Identity of SLB Reinforces Schlumberger’s Commitment to Technological Innovation and Decarbonization of the Energy Market
With the aim of reaching new audiences and reshaping its entire market positioning strategy, Schlumberger announced last week the launch of its new integrated brand, SLB.
It will be a company focused on driving technological development with sustainability, including projects for the decarbonization of the energy market.
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To this end, there was a complete overhaul of the brand’s visual identity, including the logo, aiming to align with SLB’s new commitments to the segment.
CEO Olivier Le Peuch explained that “Today we face a significant balancing challenge: providing reliable, affordable, and cost-competitive energy to meet growing demand while rapidly decarbonizing for a sustainable future. This dual challenge requires a balance between sustainability, accessibility, and energy security. It requires a balance of innovation and decarbonization in the oil and gas industry, as well as clean energy solutions.”
He concluded by stating that the visual identity of the new brand derived from Schlumberger reinforces SLB’s commitment to progress faster and go beyond to meet today’s energy needs and pave the way for the energy transition.
The challenge seems quite difficult and somewhat bold to be positioned as one of the company’s pillars, but the brand aims to develop the energy market with environmental commitment.
It is also based on nearly a century of Schlumberger’s research and investment in technology and innovation for the segment, including decarbonization projects.
Learn About the Four Pillars of SLB for the Future of Schlumberger’s Operations in the International Energy Market
In addition to announcing its new integrated brand in the energy market, Schlumberger provided more details about the four pillars that govern the company’s operational policy.
The first is investments in new energy systems. SLB will continue to support research and exploration projects in the areas of carbon solutions, hydrogen, geothermal and geothermics, energy storage, and critical minerals.
Additionally, the company also has the pursuit of industrial decarbonization as one of its pillars. To this end, it has already announced plans to develop a digital sustainability platform that will provide sustainability solutions for various industrial sectors.
Digitalization at scale is the third business pillar of the company, following decarbonization. The Schlumberger derivative announced the launch of the Corporate Data Solution program to support the digitalization of its operations.
Finally, SLB seeks to contribute to innovation projects in the international oil and gas sector. Its “Transition Technologies” portfolio and its methane elimination business SEES are the main initiatives of this pillar.
In this way, the company hopes to bring strong contributions to the global energy market.
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