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The Sebrae Is Offering Free Online Courses on Topics Like Audiovisual, Sales, LGPD, Trade Marketing, Emotional Intelligence, Digital Marketing and Much More. See How to Participate and Expand Your Knowledge.
Professional qualification is increasingly crucial to face the challenges of the job market and business. With this in mind, Sebrae has made available a series of free online courses aimed at entrepreneurs, public managers, and professionals from different fields.
The goal is to provide practical and updated knowledge on strategic topics, ranging from legislation in audiovisual to digital marketing techniques.
The courses are fully online and accessible, allowing students to organize their study routines according to their availability.
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Additionally, they cover current and essential topics, catering to both those who want to start a business and those who are already established in the market and seeking updates.
Free and Online Courses Offered by Sebrae
Legislation and Business for the Audiovisual
One of the highlights among the free courses offered by Sebrae is Legislation and Business for the Audiovisual.
It was developed to train producers in light of the legal requirements that are part of content production across different platforms.
During the learning process, participants come into contact with fundamental aspects like business models, tax issues, and contracts.
The course also addresses copyright laws, the importance of clearance in audiovisual works, and the essential authorizations for productions.
The course also presents pathways for obtaining public and private funding, providing information on financing and incentives in the sector.
Curriculum:
- Main Legal Aspects Involving Audiovisual Production in Brazil;
- Reference Models for Contracts;
- Financing: Different Funding Sources and Rights Rules;
- Public Funding: Legislation and Rules for the Execution of Sebrae’s Works.
Access the official course page: Legislation and Business for the Audiovisual
Communication in the Sales Process for Small Businesses
Another free course provided by Sebrae is aimed at individual micro-entrepreneurs, artisans, and small business owners: Communication in the Sales Process for Small Businesses.
The program addresses communication as an essential tool to increase sales, whether in face-to-face contact, online, or through delivery. The content is structured into six modules, teaching everything from the role of communication at each stage of the sale to the importance of maintaining a lasting relationship with the customer after the purchase.
Among the topics studied are engagement techniques, the use of communication tools, online sales strategies, and ways to foster customer loyalty.
Curriculum:
- The Role of Communication in the Sales Process;
- Customer, I’m Here: How to Get Attention and Engage;
- Here and Now!: Techniques for Immediate and In-Person Communication;
- Communication Tools: Get to Know the Main Ones;
- Online Sales: Digital Communication Strategies;
- And Afterwards: How to Maintain the Relationship After the Sale
Learn about the course: Communication in the Sales Process for Small Businesses
LGPD for Public Management
Sebrae also aimed to offer free courses for the public sector.
One of them is LGPD for Public Management, which introduces the General Data Protection Law and its application in public agencies and institutions.
With the growing digitalization of services, protecting personal data has become a priority.
Therefore, the course explains who the data processing agents are, what purposes are permitted for data use, and how to adjust internal processes to comply with legal requirements.
Check more information: LGPD for Public Management
Trade Marketing to Increase Sales
Another standout topic among Sebrae’s free courses is Trade Marketing, which presents strategies to strengthen the partnership between industry and retail.
Participants learn how to position products strategically on shelves or displays, stimulating consumption through the in-store experience.
The content is divided into three modules that explain everything from the concept to the benefits of trade marketing and the best techniques to increase sales.
Check it out here: Trade Marketing
Emotional Intelligence Applied to Business
In addition to technical and strategic aspects, Sebrae also offers training focused on personal development.
An example is the Emotional Intelligence course, which shows how this skill can directly impact leadership and business outcomes.
During the course, students learn to make balanced decisions even under pressure, better manage frustrations, and maintain focus in adverse situations.
The goal is for participants to develop self-awareness, resilience, and the ability to motivate teams, creating collaborative and innovative work environments.
Enroll here: Emotional Intelligence
Digital Marketing to Strengthen Online Presence
Finally, among the free courses offered by Sebrae is Digital Marketing for Your Business: Strengthening Your Presence.
The program covers modern online positioning tools and teaches entrepreneurs how to gain visibility in the digital environment.
Students discover how to apply SEO techniques to appear in the top search results, how to plan a digital strategy, and how to use online influence to build relationships with the audience.
Sign up here: Digital Marketing for Your Business: Strengthening Your Presence
How to Enroll in Sebrae Courses?
Enrollment is simple and can be done directly on the Sebrae Online Courses portal. Interested individuals should select the desired course, create an account, and start studying immediately.
The entire process is free and online, allowing access from anywhere in the country. This flexibility broadens the reach of training and enables thousands of Brazilians to update themselves at no additional cost.
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