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Toyota expands special conditions for companies and rural producers in June 2026, significantly reducing the price of the Hilux in various versions and making the mid-size pickup even more competitive in the Brazilian direct sales market
Toyota started June 2026 with an aggressive strategy to boost Hilux sales in the direct sales segment. Companies and rural producers interested in the traditional Japanese mid-size pickup can find very advantageous conditions, with discounts exceeding R$ 55,000 in some configurations.
According to information released by the portal Mundo do Automóvel para PCD and based on values provided by the manufacturer’s direct sales network, the campaign includes six versions of the Toyota Hilux, all equipped with a turbo diesel engine and 4×4 traction system. The discounts are valid during the month of June 2026 for customers with CNPJ eligible to purchase vehicles in this modality.
The action reinforces the importance of the Hilux in the national market, especially among companies, rural producers, service providers, and fleet owners seeking robustness, load capacity, and low operational cost in daily operations.
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Discounts exceed R$ 55,000 and make the Hilux even more competitive
Among the versions participating in the campaign, the largest reduction appears in the Hilux SR CD 2.8 4×4 AT. The top configuration of the offer has a public price of R$ 310,090.00, but can be purchased for R$ 254,273.80 in the CNPJ modality.
In practice, this represents a significant reduction of R$ 55,816.20, making the version one of the most attractive for companies that need a versatile vehicle for work and travel on different types of terrain.
On the other hand, those looking for a more affordable option will find the lowest price in the line in the Hilux STD Chassis Cab 2.8 4×4 MT. In traditional retail, the configuration costs R$ 256,390.00. However, in direct sales, the value drops to R$ 210,239.80, resulting in a saving of R$ 46,150.20.
Furthermore, other versions also present significant reductions, expanding the range of options for different profiles of corporate clients.
All versions maintain the well-known 204 hp turbo diesel engine
One of the great differentials of the Toyota Hilux continues to be the mechanical set. Regardless of the chosen version, the pickup uses the renowned 2.8 turbo diesel four-cylinder engine.
In configurations equipped with automatic transmission, the engine delivers up to 204 horsepower and 50.9 kgfm of torque. In versions with manual transmission, the maximum torque reaches 42.8 kgfm.
In addition to high strength, the entire line available for direct sales features 4×4 traction, a fundamental characteristic for those working in rural areas, construction, equipment transportation, or operations that require greater off-road capability.
In this regard, the Hilux remains one of the main references in the segment, competing with traditional models such as Chevrolet S10, Ford Ranger, Mitsubishi L200 Triton, and Nissan Frontier.
Check the prices of the Toyota Hilux for CNPJ in June 2026
The table below gathers the public values and the prices offered to companies during the June 2026 campaign:
STD Chassis Cab 2.8 4×4 MT
- Public price: R$ 256,390.00
- CNPJ price: R$ 210,239.80
STD Chassis Cab 2.8 4×4 AT
- Public price: R$ 266,390.00
- CNPJ price: R$ 218,439.80
STD CS 2.8 4×4 MT
- Public price: R$ 265,390.00
- CNPJ price: R$ 217,619.80
STD CS 2.8 4×4 AT
- Public price: R$ 275,290.00
- CNPJ price: R$ 225,737.80
STD Power Pack CD 2.8 4×4 AT
- Public price: R$ 292,790.00
- CNPJ price: R$ 240,087.80
SR CD 2.8 4×4 AT
- Public price: R$ 310,090.00
- CNPJ price: R$ 254,273.80
With discounts ranging from R$ 46,000 to R$ 55,800, Toyota’s campaign for June 2026 positions the Hilux among the most competitive offers in the medium pickup segment aimed at the business public. For companies looking to renew their fleet or expand operations, the price reduction can represent significant savings without sacrificing the reliability that has made the model one of the best-selling in the country.
The information was released in June 2026 based on prices provided by direct sales consultant Marcus Vinicius, from Toyota Toyolex, in Natal (RN), and originally published by the portal Mundo do Automóvel para PCD.
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