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The Practice of Road Running Gains More and More Adherents in Brazil and Boosts the Market for Sports Clothing and Shoes, Moving Stores and Brands Throughout the Country.
Road running has ceased to be an activity restricted to athletes and has become a mass phenomenon in Brazil.
With the resumption of public events and the growing interest in health and wellness, the country has seen a true boom in demand for races, training groups, and of course, products aimed at sports practice.
According to data from Strava, participation in group runs in Brazil increased by 109% in 2024, surpassing the global average of 59%. This advance was directly reflected in consumption: there was significant growth in sales of sports clothing, supplements, and especially running shoes.
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Brands such as Adidas, Asics, Olympikus, and Nike are among the most sought after.
Sports Sector on the Rise
Specialized stores and brands have been following this movement with increasingly frequent launches. Models such as the Nike Pegasus, Asics Gel-Nimbus, Fila Racer Speedzone, and the new Adidas Adizero Boston 13 are examples of shoes that combine technology, comfort, and performance, ideal for both beginners and experienced runners.
The demand has also driven the growth of sports e-commerce. Sports merchandise platforms have seen traffic increase, boosted by searches for launches, model comparisons, and, mainly, promotions.
Most Popular Shoes Among Runners
Data from Strava’s annual report (based on more than 135 million users) show which models are the favorites on the streets in 2024:
- Nike Pegasus: absolute leader as a daily trainer. Versatile, it is used for short and long workouts and even for everyday use.
- Hoka Clifton: the second most used, known for its soft cushioning and comfort in long-distance runs.
- Asics Gel-Nimbus: a classic among runners, the third most popular, famous for its comfort and stability in daily workouts.
The same report highlights the growth in the use of models with carbon plates: about 44% of marathons were completed with super shoes, an increase of 14% compared to the previous year.
In Brazil, a national model has also stood out. According to data from the Strava platform, the Olympikus Corre was the most used shoe by Brazilian runners in 2023 and 2024.
Equipped with technologies such as breathable mesh, expanded nitrogen cushioning, and even a version with a graphene plate, the model has been gaining traction among practitioners due to its combination of performance and good cost-effectiveness.
Another highlight for Olympikus is the strategy of being fully domestically produced. Manufactured in Brazil by Vulcabras, the brand’s models incorporate proprietary technology, contributing to maintaining more accessible prices and strengthening the local production chain.
This combination of innovation and national manufacturing has increased the brand’s relevance among different profiles of runners.
Most Sought-After Shoes in Brazil
Although many models stand out globally, the Brazilian market has particular consumption characteristics. According to recent surveys, the most sought-after shoes by runners in Brazil include:
- Olympikus Corre 4: with national production, competitive pricing, and cushioning technologies, it leads the usage ranking among Brazilians on Strava.
- Nike Pegasus: continues to be one of the most popular models, valued for its versatility and durability.
- Asics Gel-Nimbus: preferred by those seeking comfort in long workouts.
- Hoka Clifton: has gained traction, especially among runners with higher weekly mileage.
- Adidas Ultraboost: stands out in aesthetics and comfort, highly sought after by both runners and those looking for sporty style in their daily lives.
If you are starting out or planning to renew your equipment, it’s worth checking these options. These models can be found on the brands’ own websites or specialized sports merchandise sites.
Consumer Seeks Savings
With rising prices, many consumers have adopted a more strategic approach to buying, looking for models with good cost-effectiveness and keeping an eye on sales and offers. Nowadays, there is a good variety of brands offering good value for money.
A tip for those looking to save is to watch out for promotional periods. Many websites track sales from major brands and specialized sports merchandise stores, such as Centauro, Netshoes, among others.
Some of them have channels on Telegram and WhatsApp, which makes it easier to track offers in real time. There, it is possible to find coupons for Centauro, Nike, Adidas, among other major brands.
Trend That Should Continue
With events like the São Silvestre, the Rio Half Marathon, and various regional circuits recording increased participation, the expectation is that the market will remain strong in the coming years.
Road running has established itself not only as a growing sport but also as a sector that drives consumption in areas such as clothing, food, and technology aimed at physical performance.
Those who are starting out or thinking about updating their equipment can take advantage of the good moment in the market to research, compare, and choose what best fits their running profile and training routine.
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