Toyota Is Preparing to Launch the New Generation of the Hilux for 2025, with Innovative Engines, Including a 326 Hp Hybrid. In Addition, Fully Electric Versions and Even Hydrogen Versions Are Already on the Brand’s Radar. Will the Competition Be Able to Compete?
Toyota seems determined to maintain its leadership in the pickup market with the new Hilux 2025. While competition is closing in, especially in Australia, where the Ford Ranger has taken the lead, the Japanese brand is ready to surprise with a package of innovations. In other markets, such as Brazil, the Hilux continues to reign supreme. Now, expectations are high to see what Toyota will bring with this new generation, according to the website Quatro Rodas!
Powerful Hybrid and Cutting-Edge Technology in the New Hilux
A major highlight for 2025 is the possibility of the Hilux 2025 adopting the same hybrid system as the LandCruiser Prado. We are talking about a 2.4-Liter Turbo Gasoline Engine, combined with a 36 kW Electric Motor, which together can generate an impressive 326 hp and 64.2kgfm of torque. This represents a significant leap compared to the current engine, which delivers 204 hp and 50.9 kgfm.
And there’s more: Toyota is keeping an eye on increasingly stringent environmental regulations. While there are still doubts about the future of diesel engines, the company has a card up its sleeve with this hybrid option. “You will have to wait until 2025,” said Sean Hanley, vice president of Toyota Australia, when asked about the future of combustion engines.
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Hilux’s little sister: Toyota relaunches the Land Cruiser 70 in the 2027 lineup with over 40 years of production, a 2.8 turbo diesel engine with 201 hp and 51 kgfm, a six-speed automatic transmission, and a renewed retro look.
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Automatic, economical, and known for reliability: with a 1.5 engine of up to 110 hp, CVT transmission, seven airbags, and fuel consumption of up to 15.9 km/l, this used hatchback appears as a rational alternative to Polo, HB20, and Onix; meet the Toyota Yaris XLS 2020.
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He surpassed the Tera, Creta, and Tracker: With a TSI engine of up to 150 hp, 6-speed automatic transmission, and a 373-liter trunk, the Volkswagen T-Cross was the best-selling SUV in June, with 11,753 registrations.
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It looks factory-made, but it came out of a workshop: a mechanic from Pernambuco builds a handcrafted “mini Toyota,” drives it through the streets, and the video goes viral on social media, leaving residents astonished.
This is Toyota making it clear that it is not just keeping up with the competition – it is redefining the game.
Electric Hilux: The Future Is Closer Than You Think
Total electrification is also on the horizon for the Hilux. During an event in Thailand in 2022, Toyota already presented a prototype of the Electric Hilux, still in the early stage and with a single cabin, highlighting its use aimed at work. Now, in 2025, this prototype is much closer to becoming a reality.

The president of Toyota Thailand confirmed that an Electric Hilux will be launched, going up against its direct competitor, the Isuzu D-MAX Electric, also expected for the same year. In other words, the battle for the electric pickup market is going to heat up even more.
But is Toyota really betting everything on electricity? The answer is: not exactly. The brand continues to explore other propulsion alternatives, which leads us to the next point.
Toyota Hilux Hydrogen: A Glimmer of the Future
What if we told you that a Hilux could run on hydrogen? It sounds like science fiction, but Toyota is already testing this technology! In September 2023, the company announced that the first ten prototypes of the Hydrogen Hilux came from the Derby factory in the United Kingdom. Five of these units are undergoing rigorous field testing, while others are on display at public events.
This project is an extension of Toyota’s experience with the Mirai, the world’s first mass-produced hydrogen car. The goal is to bring this technology to one of its most popular pickups, paving the way for the future of sustainable pickups.
This combination of electric energy and hybrid reinforces the message that Toyota is looking at all possible options to keep the Hilux 2025 at the forefront.
The Future of Pickups: The Hilux 2025 Promises Innovation and Sustainability
If there is anything we can expect from the new Hilux in 2025, it is that it will lead in this innovation. The Japanese brand is heavily investing in sustainable alternatives, whether with hybrid, electric or even hydrogen engines. And with the promise of even more robust performance, it is not hard to imagine that the new generation of the Hilux will again become an icon in the global pickup market.
Now it’s a matter of waiting to see how Toyota will surprise us, but one thing is certain: the Hilux 2025 will raise the bar for pickups. Get ready for a revolution on the roads!

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