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Toyota Will Revive Model That Sold Over 10 Million Units

Written by Alisson Ficher
Published on 31/07/2024 at 00:27
Updated on 27/07/2025 at 15:25
Toyota - SUV - Toyota Hilux - Hilux - off road - Jeep - Land Rover - Ford
Conheça o Novo Toyota Land Cruiser FJ, uma opção robusta e compacta para enfrentar Jeep Wrangler, Land Rover Defender e Ford Bronco
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Toyota Revives Model That Promises to Compete with Suzuki Jimny and Jeep Renegade. Check Out the Specifications and What to Expect from This Innovative Launch.

Get ready for a revolution in the automotive market! Toyota, one of the Japanese giants, is about to launch an SUV that promises to shake up the market.

Recalling the glory days of the famous Land Cruiser, the automaker plans a triumphant return with the Land Cruiser FJ.

This model, which made history by selling over 10 million units globally, is now returning with a touch of modernity to compete directly with the heavyweights of the category.

But what makes this launch so special, and why has it generated such anticipation?

According to information from Motor1.com, production of the new Land Cruiser FJ will begin in November in Thailand, with sales expected to start shortly afterward.

The goal of Toyota is clear: attract consumers of the Suzuki Jimny, a popular model that, so far, reigns almost unopposed in its category.

To achieve this, the automaker will use the iMV platform of the Hilux Champ, a simplified version of the Hilux sold in other markets.

What About the Engine

Regarding the engine, it is speculated that the new Land Cruiser FJ will be equipped with a 2.8 turbo diesel engine with 204 hp, already known from the Hilux and Prado models.

Additionally, hybrid and electric options are also being considered, aligning with global sustainability trends.

Another possibility is the use of the 2.7 gasoline engine with 166 hp, also present in the Hilux Champ, according to sources from the site.

In 2023, Toyota unveiled the Compact Cruiser EV concept, which could serve as a basis for this new project.

Expectations are that the Land Cruiser FJ will be approximately 4.5 meters in length and 2.75 meters in wheelbase, dimensions that would place it in an intermediate position between the SW4 and Corolla Cross.

And the Toyota Model in Brazil?

According to the cited site, in Brazil, the viability of launching the Land Cruiser FJ will depend on factors such as production and import costs.

The jeep market in the country is quite segmented, with the Suzuki Jimny selling fewer than 1,000 units annually since its launch.

However, there is still a loyal audience for this type of vehicle, especially after Troller exited Brazil in 2021 when Ford ceased its operations in the country. The closest competitor to the Jimny currently is the Jeep Renegade.

In any case, with this new launch, Toyota aims not only to revive the nostalgia of an icon from the past but also to bring innovation and modernity to a market that seeks robust and versatile vehicles.

It remains to be seen whether the Land Cruiser FJ will be able to win over consumers and stand out in such a competitive segment.

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Hernani Bandeira
Hernani Bandeira
31/07/2024 16:16

Acredito que será muito bem vindo, ainda mais com a marca Toyota de alto respeito e garantia de tecnologia confiável. Estou ansioso para conhecer esse novo lançamento pois sou cliente antigo dessa marca, possuindo hoje a caminhonete Hyllux e o SUV premium LEXUS,

Alisson Ficher

Jornalista formado desde 2017 e atuante na área desde 2015, com seis anos de experiência em revista impressa, passagens por canais de TV aberta e mais de 12 mil publicações online. Especialista em política, empregos, economia, cursos, entre outros temas e também editor do portal CPG. Registro profissional: 0087134/SP. Se você tiver alguma dúvida, quiser reportar um erro ou sugerir uma pauta sobre os temas tratados no site, entre em contato pelo e-mail: alisson.hficher@outlook.com. Não aceitamos currículos!

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