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The Selection Process of Ambev Involves a Platform in the Metaverse, Where Internship Candidates Will Be Able to Interact Like in a Video Game
In 2022, part of the selection process for the beverage brand Ambev will take place in the metaverse. The process opened applications on March 22 for 300 opportunities in the internship program and for Representa, aimed entirely at black interns.
Ambev – which recently innovated by creating a 100% recycled bottle – claims that it decided to innovate recruitment through the metaverse when it developed a new platform, Ambev Expo, which will feature interactive games and dynamics. The aim of this initiative is to promote different interactions with candidates who reach the final stage of selection. The overall process has several phases: application, tests, and video production.
In a statement, the brewery said: “In the Ambev metaverse, candidates can create their own avatar (a representation of players’ images within a game or platform) with over 20 million customization possibilities, including different hairstyles, clothing, accessories, and skin tones”. Additionally, it will also be possible to communicate with NPCs (non-playable characters) who represent company employees and can assist in the final selection phase for internship positions or provide tips on how to perform well in an interview.
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Camilla Tabet, the director of people and management at Ambev in Brazil, reiterates that the platform in the metaverse, created by PushStart, will enable internship applicants to connect with the company’s production chain through explanatory texts, interactions, and videos with workers from various sectors in digital versions, as the director states.
Regarding the selection processes for internship positions, Ambev has replaced logic tests and states that it will not choose candidates based on their college or course. In this sense, the only requirement is that participants are expected to graduate from college between December of this year and July 2024. Among the evaluations are behavioral skills, as Ambev intends to hire interns who can work collaboratively in groups, who are curious, and eager to seek innovations.
After All, What Is the Metaverse? Understand This New Technology Below
The metaverse is a set of 3D virtual environments where users can enter using special devices, such as glasses and headphones, for example. In the metaverse, there will be a type of parallel reality that mimics the real world, where people can interact with each other through graphical representations, that is, avatars. The concept of the metaverse is a combination of communication resources from social networks with two other technologies: virtual reality and augmented reality.
To Understand Better, Watch the BBC News Video
How Do Professions Operate in the Metaverse?
In the metaverse, existing professions will undergo adaptations, such as architects helping to design new virtual environments; lawyers working with the laws of this new environment, in contractual terms, and trademarks. Additionally, as the metaverse is considered the new phase of the internet, it promises to replicate reality – and/or develop new ones – through digital devices and virtual reality. Thus, through this technology, candidates for Ambev’s internship positions or other professionals will have an immersive experience, walking and interacting with other people and content, similar to being inside a video game, unlike 2D websites. According to the platform Analytics Insight, in order to create this scenario, other professions are expected to arise, such as blockchain engineer or ecosystem developer.
Applications for Ambev’s Internship Positions
To participate, interested individuals must click here to access this link and fill out their information to apply.
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