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Manufacturers Increase Prices, But Some Hold Values. Understand the Changes in Electric Car Prices in the Automotive Market in 2024
Electric and hybrid cars are more expensive this year due to the return of the import tax. The rate, which will be 35% for all categories of electrified vehicles, was partially collected starting on January 1, 2024. Some manufacturers have already adjusted the prices of their models, while others chose to maintain the values, according to the AutoEsporte website.
Electric cars may be subject to import taxes depending on their origin and the country’s trade policies. Additionally, governments may offer tax incentives for the production and purchase of these vehicles, aiming to promote their adoption and the reduction of polluting emissions. Check below the price adjustments for electric cars in 2024 made by some automakers.
Quotas Divisions and Strategies of Automakers in 2024
The government established quotas divisions by type of propulsion, charging 10% for electric and 12% for hybrids starting in January. However, some manufacturers announced distinct strategies:
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The first automaker in the world to promise 1,000 real kilometers with a solid-state battery already has a production line set up, 50 cars in operation, and a date set for September 2026.
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A brand that has been manufacturing motorcycles since 1901 launches its first electric model, and the price shocked the world: $3,000, weighing only 124 kg and accelerating from 0 to 60 km/h in 3.7 seconds…
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Omoda & Jaecoo revolutionizes the electrified segment with the launch of a plug-in hybrid SUV priced below R$ 200,000 and a range of 1,200 km.
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Elon Musk buys his own 1,279 Cybertrucks to boost weak sales of the pickup in the US.
BMW: The brand partially increased the prices of its electric cars, such as the BMW i4, while keeping others, like the BMW 530e, unchanged.
Volvo: The Swedish company plans to pass on an average of 7.7% of the new rate to the final consumer, with smaller increases than expected for some models.
Honda: Increased the prices of its hybrid cars, such as Civic and Accord, by 2.31% instead of the set 12%.
Kia: Chose to maintain the 2023 prices for the Niro, Sportage, and Stonic hybrids until the end of January, before applying a adjustment of up to 12%.
Seres, GWM, and Audi: The companies maintained the prices of their models until the end of January, awaiting possible increases.
Nissan: The Leaf, the brand’s electric model did not experience a price increase and there is no forecast for an adjustment.
Government Objectives and Market Impacts in 2024
The government claims that the measure aims to develop the national automotive industry and accelerate the decarbonization of the Brazilian fleet in 2024. The return of the tax occurs after eight years of exemption for electric and hybrid cars.
With the change, an impact on the market is expected in 2024, especially since currently no manufacturer based in Brazil produces electric cars, and national hybrids are limited. The expectation is that prices will adjust to the new scenario, reflecting the government’s objectives and the strategies of the automakers.
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