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The Drink, Filtered in V60 Dripper and Made with the Exclusive Geisha Coffee from Hacienda La Esmeralda, Establishes Dubai as the New Global Epicenter of Luxury and Breaks Yet Another World Record in the Universe of Special Coffees
In Dubai, where luxury seems limitless, a coffee shop has elevated the coffee-drinking experience to a new level. The Roasters Specialty Coffee House has launched a cup of coffee that costs US$ 680, equivalent to R$ 3,600 — enough to buy a good cellphone or even a small trip. The achievement was officially recognized by the Guinness World Records as the most expensive coffee cup in the world, served on September 13, 2025.
The secret to the exorbitant price lies in the rarity of the bean used. The drink is prepared manually in a V60 dripper, a traditional Japanese technique that highlights unique notes and aromas. The chosen bean is the Geisha from Hacienda La Esmeralda, one of the most awarded and exclusive varieties in the world, grown in the mountains of Panama.
From Panama to Dubai: The Journey of the Million-Dollar Bean
According to information released by Infomoney, the same type of coffee that set the record had already caught the attention of the international market weeks earlier. In August 2025, a 20 kg lot of Geisha coffee was sold at an online auction held by the Specialty Coffee Association of Panama for US$ 604,000 — about R$ 3.3 million at the current exchange rate.
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The historic bid was won by the company Julith Coffee, also based in Dubai, reinforcing the emirate’s role as a global showcase for premium products and exclusive experiences.
The sale not only solidified Panama coffee’s reputation as one of the most valuable commodities in the sector but also demonstrated the growing appetite for rare and high-value products among Arab consumers and investors.
Dubai and the Luxury Empire
The new record adds to a series of achievements that turn Dubai into the true global laboratory of luxury. From gastronomy to sports cars and seven-star hotels, the city consolidates its image as the epicenter of exclusivity.
Now, with the title of the most expensive coffee cup in the world, the emirate also enters the map of gourmet coffee enthusiasts. And for those who can afford it, tasting the hand-prepared Geisha in the V60 dripper is more than just a morning habit — it is a ritual of status and sophistication that literally costs the price of a liquid luxury.
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