Ford Ranger 2025 Offers Discounts of Up to R$ 42.8 Thousand for CNPJ in September; Check XL and XLS Versions, Updated Prices, and Promotion Advantages.
Ford announced significant discounts for the Ranger 2025 in September, aimed at legal entities with CNPJ and rural producers. The campaign includes three versions of the medium pickup, all with a diesel engine and 4×4 traction, reinforcing the model’s suitability for heavy-duty tasks, use in the field, and off-road trips. The XL 2.0 MT 4×4 version receives the largest discount, with a reduction of R$ 42,864 compared to the list price. This discount represents about 16% savings, making the pickup an attractive option for those seeking robustness and cost-effectiveness in an entry-level model.
Three Versions Included in the Promotion
The Ranger configurations with promotional prices are:
- XL 2.0 MT 4×4 — 2.0 turbo diesel engine with approximately 170 hp, six-speed manual transmission. It is the version with the highest discount in the campaign.
- XLS 2.0 AT 4×4 — same engine but with six-speed automatic transmission. It also receives a significant discount.
- XLS 3.0 V6 AT 4×4 — equipped with a V6 turbo diesel engine of about 250 hp and ten-speed automatic transmission. Even with a smaller percentage discount, it draws attention for its performance and technological package.
List Prices vs. Values for CNPJ
In the September 2025 campaign, the prices were as follows:
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Cheaper than a new Mobi and a Polo: with a 1.8 engine of up to 139 hp, 6-speed Aisin automatic transmission, 300 liters of trunk space, and a complete equipment package, this hatch stands out for its performance and cost-effectiveness for those seeking sportiness without spending too much. Meet the Fiat Argo HGT 2018.
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With the look of a compact SUV and the price of a rational used car: 1.5 flex engine with 115 hp, automatic transmission, 420-liter trunk, and multimedia make the Caoa Chery Tiggo 2 Look 1.5 AT 2020 an unconventional alternative.
| Version | Estimated Public Price | Discounted Price for CNPJ | Approximate Savings |
|---|---|---|---|
| Ranger XL 2.0 MT 4×4 | R$ 267,900 | R$ 225,036 | R$ 42,864 (16%) |
| Ranger XLS 2.0 AT 4×4 | R$ 281,900 | R$ 245,253 | R$ 36,647 (13%) |
| Ranger XLS 3.0 V6 AT 4×4 | R$ 303,900 | R$ 290,224 | R$ 13,676 (4.5%) |
These values may vary depending on the region, dealership, and shipping costs, but they indicate the extent of the advantage for those purchasing the vehicle through a legal entity.
Equipment and Highlights of the Versions
Even the XL version, the most basic, already offers a complete package of features, including air conditioning, power steering, six airbags, traction and stability controls, hill start assist, ISOFIX for child seats, power windows and mirrors, automatic headlights, daytime running lights in LED, and a multimedia center with smartphone mirroring.
The XLS versions differ by automatic transmission and, in the case of the V6, a more powerful engine that ensures superior performance in loading situations or on road trips, without sacrificing comfort on board.
Is It Worth Taking Advantage of the Discounts?
For those with an active CNPJ or rural producer registration, Ford’s campaign is an opportunity to acquire one of the most complete medium pickups on the market at highly competitive prices.
The XL version stands out for its large discount, but the XLS versions also offer excellent cost-effectiveness, especially the V6 for those seeking more performance.
Still, it is important to consider factors such as maintenance costs, fuel consumption, and the type of use that will be made of the vehicle before purchasing. Overall, the Ranger 2025 with exclusive discounts for CNPJ represents one of the most attractive offers in the segment this year.

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