Unlike Elon Musk, Jeff Bezos-Backed Automaker Unveils Affordable Electric Pickup Focused on Simplicity

Written by Fabio Lucas Carvalho

Published on 26/04/2025 at 08:53

Updated on 26/04/2025 at 09:12

FOTO: Reprodução

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In Contrast to the Futuristic Look of Elon Musk’s Cybertruck, a Manufacturer Backed by Jeff Bezos Unveiled an Electric Pickup with a More Accessible and Functional Proposal. The Model Focuses on Simplicity, Robustness, and Competitive Pricing to Serve Consumers Seeking Practical Electric Vehicles for Daily Use, Without Giving Up Efficiency and Sustainability. The Strategy Targets a Segment that Wants Innovation Without Design or Cost Extremes.

Slate Auto, an electric vehicle startup backed by Jeff Bezos, unveiled its new electric pickup last Thursday. The company’s gamble is to offer a basic model that attracts both minimalist buyers and those seeking affordable prices.

The vehicle is the complete opposite of the Tesla Cybertruck, from Elon Musk’s Tesla, which is known for its innovative design and fut u rista.

Simple and Functional Design

The entry model from Slate focuses on simplicity. The vehicle features a basic dashboard with physical buttons for heating and air conditioning controls, as well as crank windows.

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Range and Capacity

The electric pickup from Slate will be available in two battery options. The first, with 52.7 kilowatt-hours, offers a range of about 240 kilometers. The second, larger option, features 84.3 kWh and allows for up to 385 kilometers.

The load capacity is also noteworthy. The truck bed measures 1.5 meters in length and provides 9.2 cubic meters of space.

The front cargo area, known as the “frunk”, adds another 2.1 cubic meters of capacity.

Price and Expectations

Reservations for the new vehicle are already open in the United States. Interested parties can secure their unit with a refundable deposit of US$ 50.

The company’s expectation is that the final price, already including the US$ 7,500 federal tax credit for clean vehicles, will be below US$ 20,000. Deliveries are expected to begin at the end of 2026.

Slate Auto emerged from Re:Build Manufacturing, founded by Jeff Wilke, former CEO of Amazon’s global consumer division. The company raised US$ 111 million in a Series A funding round in 2023. According to regulatory documents, Melinda Lewison, manager of Jeff Bezos’s family office, is on the startup’s board.

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Unlike Elon Musk, Jeff Bezos-Backed Automaker Unveils Affordable Electric Pickup Focused on Simplicity

Simple and Functional Design

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