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With Consumption of 14,932 Thousand Kiloliters Annually, Brazil Consolidates Position Among Global Leaders and Reinforces the Cultural and Economic Strength of Beer in the Country
A survey conducted by the Japanese company Kirin Holdings revealed data that places Brazil among the largest beer consumers in the world. According to the Global Beer Consumption Report, the country ranks third in the global ranking, behind only China and the United States.
Brazil registers an annual consumption of 14,932 thousand kiloliters of beer, which is equivalent to 14.9 billion liters. This volume represents 7.8% of the entire global market.
On average, each Brazilian consumes about 69.3 liters of the beverage per year. The survey demonstrates not only the size of the national market but also the cultural value attributed to beer in the country.
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Growth of the Brazilian Market
According to the report, there was a 3.6% increase in beer consumption in Brazil compared to the previous year. The growth trend has been consistent. Among the factors influencing this advance are the increase in the population’s purchasing power and the popularization of craft beers.
The Brazilian beer sector is one of the most active in the economy. In addition to generating billions of reais annually, it creates thousands of direct and indirect jobs, from production to final consumption. Factories, distributors, bars, and restaurants benefit from this cycle.
Global Leaders in Beer Consumption
On the global stage, China has been in an absolute lead for two decades. In 2022, the country consumed 42,035 thousand kiloliters of beer, representing 21.9% of the global total.
The United States ranks second, with 20,378 thousand kiloliters, equivalent to 10.6% of the market.
Brazil follows, consolidating its position among the top three consumer markets. Mexico and Russia complete the top five, with 9,990 and 8,497 thousand kiloliters, respectively.
Beer in the Daily Life of Brazilians
Beer is a constant presence in the social life of Brazilians. Gatherings with friends, parties, and barbecues are almost always accompanied by a cold beer. This cultural connection helps explain the impressive consumption figures.
The habit is so ingrained that it crosses different social classes and regions of the country. This popularity means that Brazil not only consumes large quantities but also serves as a fertile ground for innovations in the sector, such as new brands, flavors, and styles.
Europe Leads in Per Capita Consumption
Despite the prominence of the most populous countries, Europe dominates in per capita consumption. The Czech Republic has led this index for 30 years, with an average of 188.5 liters per inhabitant per year. Austria and Poland also feature at the top, reinforcing the European brewing tradition.
The data released by Kirin Holdings demonstrates how beer is a globally impactful beverage. Brazil, with its significant consumption volume and an expanding market, confirms itself as one of the world’s powers in the sector.
With information from O Antagonista.
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