Electric Cars See Price Drop, Raising Concerns About Launch Purchase Strategies

Written by Roberta Souza

Published on 19/04/2025 at 18:38

Updated on 19/04/2025 at 18:39

Foto: IA

35 people reacted to this.

Accelerated Depreciation of Models Like Renault Kwid E-Tech and Peugeot e-2008 Generates Losses for Initial Buyers

The acquisition of a new vehicle, especially electric, has revealed financial traps for Brazilian consumers. Models launched with high prices have been experiencing drastic reductions within a few months, resulting in significant losses for those who purchased in the initial phase of commercialization, according to the website Uol.

Kwid E-Tech Lost Almost Half of Its Value in Three Years

The Renault Kwid E-Tech vehicle, for example, hit the market in August 2022 with a suggested price of R$ 142,990. Currently, it is sold for R$ 99,990. In the used car market, a unit of the 2022/2023 model is valued at around R$ 72,000, representing a depreciation of almost 50% in three years.

Another example is the Renault Megane E-Tech, launched for R$ 279,990, whose price has already been reduced to up to R$ 199,900 in promotional actions. The Peugeot e-2008 went from R$ 259,990 to R$ 159,990 at the end of 2023, which boosted its sales but also impacted its resale value.

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Pricing Strategy for Electrics Is Subject to Criticism

Experts point out that the problem with electric vehicles lies in the strategy of launching them at excessive prices, often positioning the vehicles in segments higher than they actually occupy. For automotive consultant Milad Kalume Neto, the market has overestimated the added value of some models, resulting in the rapid need for adjustments.

The Jeep Compass 4xe has also faced difficulties. Launched in 2022 for R$ 349,990, it had its price reduced to R$ 243,390 before being removed from the market, after only 836 units sold in the country. The intense competition among plug-in hybrids was cited by the manufacturer as one of the main factors for the low uptake.

Chinese Competition Accelerates Price Adjustments

The growing presence of Chinese automakers with local production and dominance in technology — especially in batteries — has pressured the prices practiced in the national market. With more affordable models and competitive cost-benefit ratios, these brands force traditional rivals to rethink their margins.

The early depreciation of electric vehicles shows that consumers should act with caution when considering newly launched models. The expectation of appreciation or price stability may not hold true in a market still under formation and subject to rapid changes.

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Abanir

#131504

26/04/2025 15:23

Carro nunca foi investimento lucrativo. A desvalorização só deve ajudar a ampliar as vendas e acelerar um processo inevitável de substituição da frota convencional por carros elétricos, tendência mundial.

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Claudio

#131361

23/04/2025 02:28

As montadoras “nacionais” (entre aspas mesmo) estão mal-acostumadas em fazer o cliente de tr0ux@. Quiseram eletrificar suas velharias e acharam que o cliente ia bancar a aventura. Se deram mal. Aí chegaram os chineses com um preço pé no chão para um elétrico e tomaram esse novo mercado para eles. Para mim que viajo a trabalho de carro não serve, mas para quem só roda na cidade é vantagem. Inclusive, quem trabalha no uber, tem carregador e placas solares em casa, está plenamente satisfeito com o resultado.

Last edition 1 year ago for Claudio

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Thiago

#131328

20/04/2025 15:33

Já era de se esperar isso, ainda mais quando se diz veículos…
Bom pra quem soube aguardar…

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Electric Cars See Price Drop, Raising Concerns About Launch Purchase Strategies

Accelerated Depreciation of Models Like Renault Kwid E-Tech and Peugeot e-2008 Generates Losses for Initial Buyers

Kwid E-Tech Lost Almost Half of Its Value in Three Years

Pricing Strategy for Electrics Is Subject to Criticism

Chinese Competition Accelerates Price Adjustments

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Electric Cars See Price Drop, Raising Concerns About Launch Purchase Strategies

Accelerated Depreciation of Models Like Renault Kwid E-Tech and Peugeot e-2008 Generates Losses for Initial Buyers

Kwid E-Tech Lost Almost Half of Its Value in Three Years

Pricing Strategy for Electrics Is Subject to Criticism

Chinese Competition Accelerates Price Adjustments

While an average building in London or New York takes three years to be completed, in China a 26-story tower went up in five days with about 100 workers, and the global modular construction market already moves US$ 95 billion per year.

Australia installs giant concrete structures on the seabed 800 meters from the shore to create an ocean intake for desalination that will draw in saltwater and produce 30 million liters of drinking water per day.

A public school student single-handedly created a machine capable of treating water for up to 50 people using only solar energy. It was awarded third place at one of the most important science fairs in the world.

Goodbye traditional washing machine: Panasonic surprises housewives with the NA-G5 featuring four drums, a 13 kg washer and dryer, a 12 kg dryer, independent mini washers, a heat pump, and a 4-in-1 system awarded at the German Design Award.

While cities spend fortunes patching potholes and tons of plastic become waste, the Netherlands transforms over 218,000 recycled cups into a modular bike path that can conceal drainage, cables, and pipes.

While communities suffer from water scarcity and the advancing desert, women in Morocco use nets high up in the mountains to trap fog droplets, fill reservoirs, and transport drinking water through more than 10 km of piping.

Changan and Chery promise mass production of solid-state batteries with 1,500 kilometers of range in 2027 while Tesla still uses lithium and Toyota only promises to deliver theirs in 2028.

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Eight of the ten largest energy storage companies in the world are Chinese, with BYD leading the ranking with its own system that has almost three times the capacity of Tesla’s Megapack and is already operating in a giant project in Saudi Arabia.

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Retaining walls require proper compaction of the backfill to avoid sinking ground, cracked sidewalks, displaced flooring, and pool leaks, warns an engineer while pointing out a common mistake that only appears after the construction is completed in filled houses and new renovations as well.